Google’s algorithm does favour the big brands but however significant the fall out demonstrated last week, there has to still be room for a budding internet entrepreneur who can create unique, high quality content that has a high propensity to be shared via social media platforms and as a result acquires a link footprint of high quality.
If you are in a position where traffic has been lost and you currently outsource SEO services then I am sure that you will have a list of recommendations that you are in the process of taking action on. You will be taking a strategic change in your approach to search marketing and website development if you are committed to developing your small business into a genuine online brand. This could include seeking copy-writing services or even taking these skills in-house to commit to providing your consumers (and then internet in general) with great content that doesn’t clutter up the super highway with only commercial gain as it’s motivation.
I have experienced no downturn in any sites that I provide SEO services on but nonetheless there has never been a better time to refresh content strategy and this will set the theme for so many .coms – as well as having immaculate onsite SEO.
To understand more on this significant change to the search space on Google, read this official Google blog: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html.