Bing SEO – SMX London
Chitika presentation on Bing.com
Some great research from Chitika…
Why use Bing.com
Higher CTRs on Yahoo and Bing (nearly double Google.com)
Forums achieve higher rankings in the long tail.
65% of content farms appear further down the SERPs than Google.com
Bing.com is worse than Google.com at broad matching
Verbatim keyword matching is a good example of SEO especially for Bing.com
URL searches are ineffective
Bing bring back fewer phone number results than Google.com
With ambiguous searches, Bing will favour locality
Bing struggles to index PDFs
67% of Google.com #1’s appear on page one on Bing.com
You need to target Bing separately for SEO!