Bing SEO – SMX London

Chitika presentation on

Some great research from Chitika…

Why use

Increasing traffic
Higher CTRs on Yahoo and Bing (nearly double

SEO differences

Forums achieve higher rankings in the long tail.
65% of content farms appear further down the SERPs than is worse than at broad matching
Verbatim keyword matching is a good example of SEO especially for
URL searches are ineffective
Bing bring back fewer phone number results than
With ambiguous searches, Bing will favour locality
Bing struggles to index PDFs


67% of #1’s appear on page one on
You need to target Bing separately for SEO!

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