Interflora Brand Penalty Lifted
The SEO world got its knickers in a twist when news broke on Interflora getting a brand penalty on Google.co.uk. As if 2012 wasn’t a clear enough message on buying links. Was it worth it Google? For the past week getting Mothers Day flowers sorted was a tiny bit trickier…although I bet Interflora’s CTRs on Google Adwords brand clicks was healthy enough last week 🙂
Anyhow, Interflora are back in the hot seat for their most valuable brand name (see below screenshot):
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| Interflora are back in #1 position after 11 days of lurking on page 2-4 of Google SERPs |
A quick ‘before and after’ ranking report show that Interflora are also showing signs of getting back to where they should be for the generic too:
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| Interflora brand and generic keyword rankings reprieve (04/03/2013) |
The SEO world chatter will have created lots of nice natural brand back links for Interflora.co.uk
🙂