On the quiet, I am a bit of a multi-channel attribution nerd. It simply rocks my loser geek world.
So when Google Adwords introduced linkage between SEO and PPC reporting to show how the two affect each other you can imagine my glee.
What I like about this is that its *dead simple* to do.
1. Log in to your Google Adwords account.
2. Click on dimensions when in the ‘all online campaigns’ view.
3. Enter the ‘view’ filter and click on ‘paid and organic’.
4. Request a link up with Google Webmaster Tools (this will go to the personwho original set up the Webmaster Tools profile).