Spike’s co-CEO Duncan Colman will be joining a panel of digital marketing experts for a live Netacea webinar exploring the threat from automated bot attacks on both staycations and travel plans in 2021 – Duncan commented:
“At a time when traffic surges in travel and tourism … and every click counts – being confident in web metrics is key.”
Duncan continues: “I am really looking forward to this live Netacea webinar with Matthew Gracey-McMinn & Graeme Harvey where we take a look into where sophisticated bot management can really help out when executing digital marketing strategies in these tough times.”
The last 12 months have seen the travel industry shut down almost completely as borders were closed, and the global population was brought to a standstill, locked in their own homes. As the industry looks to reopen over the coming months, cyber security must be a high priority in the hospitality and travel industry, as bots look to disrupt hotel bookings, staycations and international travel.
Bots use a range of techniques to disrupt the booking process across various areas of the travel industry and they are becoming increasingly more sophisticated. With the rush for holiday bookings on the horizon and more people looking to secure last-minute deals, it’s important for e-commerce platforms and tour operators to remain vigilant and prepared to deal with the consequences of bot activity.
The live webinar will delve into the top threats set to affect the travel and hospitality industry as it prepares to reopen in 2021.
Join the debate in the next LIVE webinar on: Thursday 29th April, 4pm BST
A panel of experts in digital marketing and cyber security will delve into the growing threat of automated attacks against online bookings for staycations, domestic and international travel in 2021.
From denial of inventory to account takeover, we’ll explore how bot attacks could damage both profit and brand reputation, and how to stay protected against the so-called “travel bots”. Secure your place today: https://www.netacea.com/are-bots-threatening-travel-in-2021/.