Data suggests UK is on ‘cusp of a golden age for podcasts’

Why we liked this article

  • When it comes to digital PR and marketing, don’t forget the power of audio – while podcasts are still relatively niche, they are growing in popularity and influence
  • Podcast ad tech is becoming more sophisticated, allowing brands to measure ROI and target audiences including programmatic tech for podcasts
  • UK podcasting is still relatively underdeveloped compared to the US, Australia and Germany. So there is still a lot of potential for marketing and PR.

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