Why we liked this article
- When it comes to digital PR and marketing, don’t forget the power of audio – while podcasts are still relatively niche, they are growing in popularity and influence
- Podcast ad tech is becoming more sophisticated, allowing brands to measure ROI and target audiences including programmatic tech for podcasts
- UK podcasting is still relatively underdeveloped compared to the US, Australia and Germany. So there is still a lot of potential for marketing and PR.