Why we liked this article
- This is Google’s first move towards offering an SEO/Marketing certification, currently limited to US businesses.
- Whilst they maintain all course instructors are Google employees who are subject-matter experts the content has quickly come under fire from the SEO industry who have pointed out that the course content is misleading or out of date.
- SEO is a complex, ever-changing industry where even Google may propagate myths or inaccurate advice.