Meta has intensified its competition with OpenAI and Google by unveiling Llama 3, its latest large language model, along with a real-time image generator.
The firm aims to narrow the gap with OpenAI, pushing Meta AI, powered by Llama 3, as a leading AI assistant accessible across various platforms such as Facebook, Instagram, WhatsApp, and Messenger.
Meta AI, leveraging Llama 3’s advancements, offers enhanced capabilities, now available in English across more than a dozen countries beyond the US, including Australia, Canada, Nigeria, and Singapore, among others. This expansion underscores Meta’s ambition to make AI more pervasive and useful globally.
The integration of Meta AI into the meta.ai website further extends its accessibility, facilitating assistance with tasks even while using a computer.
Moreover, Meta AI will seamlessly integrate into familiar platforms like Facebook, Instagram, WhatsApp, and Messenger, enabling users to access real-time information without switching between apps. For instance, users can plan a ski trip within a Messenger group chat and inquire about flights without leaving the app.
The utility of Meta AI extends to diverse tasks, from recommending restaurants with specific features to explaining complex concepts like hereditary traits.
images courtesy of Meta
In addition to integrating into social media feeds, Meta AI introduces the “Imagine” feature, enabling real-time image generation from text inputs. This feature, initially available in beta on WhatsApp and the Meta AI web experience in the US, provides high-quality images with improved text incorporation. Users can iterate on generated images, animate them, or transform them into GIFs, enhancing creativity and personal expression.
Why is this important?
The continuous development and deployment of Meta AI underscore Meta’s commitment to providing an evolving AI assistant experience. While these updates primarily pertain to Facebook, Instagram, WhatsApp, Messenger, and web platforms, Meta AI’s availability extends to other devices like Ray-Ban Meta smart glasses and upcoming integration with Meta Quest.
Meta’s release of Llama 3 and accompanying enhancements to Meta AI signifies a significant step-up in the company’s AI strategy, intensifying the competition with industry rivals, OpenAI and Google.
By leveraging advanced language models and real-time image generation, Meta aims to deliver a more intelligent, versatile, and user-friendly AI assistant experience across its ecosystem of platforms and devices, with further developments anticipated in the near future.