Cision, a leader in PR and media communications software, has announced a collaboration with Google Cloud to enhance its AI-driven communication solutions. By integrating Google Cloud’s generative AI (gen AI) technologies, Cision aims to upgrade its suite of products, including PR Newswire, CisionOne, Brandwatch, and Streem.
This partnership builds on the recent launch of PR Newswire’s AI Suite of Tools, powered by Gemini on Vertex AI, which helps businesses streamline content creation and distribution, reducing timelines for customers.
The collaboration combines Cision’s expertise in data and communications with Google Cloud’s Vertex AI platform and Gemini models. This synergy promises advanced features and intelligence to empower PR specialists and comms teams in making data-driven decisions, optimising strategies, and accelerating outcomes.
Key benefits include:
- Actionable insights: Enhanced AI analytics will allow customers to develop data-driven strategies for a competitive edge.
- Increased productivity: Advanced AI capabilities will streamline workflows and improve efficiency.
- Future-ready strategies: Customers will benefit from cutting-edge AI technology, shaping the future of marketing and communications.
Prasant Gondipalli, Interim CEO of Cision, emphasised the impact of the collaboration:
“By leveraging the power of Google Cloud’s AI, we’re not just building more powerful products for our customers, we’re also setting a new benchmark for the future of insights and communications, innovating in ways that will redefine the industry.”
Carrie Tharp, VP of Solutions & Industries at Google Cloud, highlighted the broader implications:
“Our collaboration with Cision marks an important moment in the marketing and communications landscape, further enabling businesses to leverage gen AI to drive innovation and efficiency. With these advancements, Cision is not just enhancing its products, but helping to change the way businesses approach insights-driven decision-making.”
Cision plans to deploy additional AI innovations in 2025, further solidifying its leadership in AI-driven PR, Marketing and media communications.