The world’s top athletes are gathering in Paris for the Olympic and Paralympic Games, and fans globally can follow the excitement through Snapchat. This platform offers a variety of ways to engage with the Games, including official highlights, creator content, and unique augmented reality (AR) experiences.
Official Highlights and Creator Content
Official broadcasters like NBC Universal and Warner Bros. Discovery (WBD) are providing highlights to bring fans closer to the athlete action. NBC Universal is also enabling content creators to offer unique perspectives of the Olympics and Team USA, enhancing the fan experience with personal and engaging content.
Augmented Reality Experiences
For the first time, fans can experience the Games on an unprecedented scale through AR on Snapchat. The International Olympic Committee (IOC) and various commercial partners have launched immersive AR experiences to inspire and engage viewers worldwide.
Snapchat Cam and AR Lenses:
- Snapchat Cam, powered by Snap AR’s Camera Kit technology, will offer AR experiences for spectators at the Games across 30 venues, allowing them to see themselves on jumbotrons with friends and family.
- The official Paris 2024 Olympic Games app and Snapchat will feature a range of AR experiences, including Olympic data feeds and archival imagery.
- A special AR Lens will transform the city of Paris to its 1924 version for the centennial celebration, allowing fans both on-site and globally to experience historical Paris.
Interactive Poster:
- The IOC has created a unique AR interaction with the official Games poster, which comes to life when scanned. This is accessible via the official Games app and the IOC’s Snapchat profile.
Arcadia’s AR Experiences:
- Arcadia, Snapchat’s AR studio, has partnered with NBC Universal to provide AR experiences for Gen Z fans in the US. These include personalized tune-in recommendations, real-time stats, and introductions to Team USA athletes and their Bitmojis, including Paralympian Ezra Frech.
- Coca-Cola and Snapchat are introducing the world’s first AR vending machine in the athletes’ village, offering photo ops, games, prizes, and refreshments.
Enhanced Content and Coverage
NBC Universal’s collaboration with Snapchat brings creators to the Olympic Games for the first time. Influencers like gymnast Livvy Dunne, reality star Harry Jowsey, streamer Kai Cenat, musician Enisa, and gamer Duke Dennis will cover various events, including the opening ceremony and key sports competitions.
Daily Coverage:
- Olympics Highlights: Live-updating highlights from NBC Sports broadcast footage.
- Olympics Spotlight: Profiles of top athletes and teams, exploring major storylines with premium footage and user-generated content (UGC).
- POV Olympians: Curated UGC featuring athletes leading up to and during the Games.
- Olympics Throwbacks: Highlights of memorable moments from Olympic history, including recaps, athlete spotlights, and archival content.
Snapchat users in Europe and the Middle East and North Africa will also have access to essential moments of the Games through Warner Bros. and Discovery’s beIN SPORTS, ensuring fans worldwide can enjoy the Olympic spirit.
Why is this important?
Snapchat is keen to gain a footing in collaborating with major sports and media events in a bid to secure aspects of the high profile that TikTok has garnered in the sector over the last couple of years. This latest campaign with US broadcasters and Coca-Cola looks like the platform is achieving that goal