The big players in tech are starting to take sides in AI – who will win?
Last week, Meta and IBM officially launched a new group called the ‘AI Alliance’, which aims to promote open-source AI development. Although the formation of the group is in itself a talking point, much of the chatter around the announcement has centred on who isn’t involved, including Microsoft, OpenAI and Google. In fact, the AI […]
EU reaches agreement to regulate AI with the world’s first laws
In a historic move, the European Union (EU) has reached an agreement on the world’s first comprehensive laws to regulate artificial intelligence (AI), following a 37-hour negotiation between the European Parliament and member states. The deal, described as “historic” by European Commissioner Thierry Breton, extends beyond AI to cover social media and search engines, impacting […]
Google announces latest AI upgrade to Bard – Gemini
Demis Hassabis, CEO and Co-Founder of Google DeepMind, has introduced Gemini, Google’s latest and most advanced AI model, in an article highlighting its key features and capabilities. Gemini is positioned as Google’s largest and most flexible AI model, with the ability to efficiently operate across various platforms, from data centers to mobile devices. Google outlines […]
TikTok expands its advertising offering with Pulse Premiere
TikTok is introducing its Pulse Premiere advertising solution to the UK, with Sky Sports becoming the first approved publisher through Sky Media. The platform’s advertising has proven to be an engaging form of entertainment, with 92% of users taking actions such as liking, sharing, following brands, or making purchases after watching TikTok videos. Pulse Premiere […]
Google announces a series of new Gmail protections for Inbox
In an effort to enhance email security and reduce spam levels, Gmail has just announced that it is implementing new requirements for bulk senders, starting in 2024. The new focus is on ensuring authentication, easy unsubscription, and maintaining a reported spam threshold. Despite Gmail’s AI-powered defenses blocking over 99.9% of spam, phishing, and malware, evolving […]
‘The vast majority of NFTs are now worthless’ – what happened?
In late 2021, non-fungible tokens (NFTs) were everywhere. NFT discourse dominated online conversations, Bored Ape Yacht Club NFTs were discussed by celebrities on major talk shows and artists like Damien Hirst were looking at how they could get involved with this ‘supposedly revolutionary million-dollar asset’. However, fast forward 24 months and everything has changed. In […]
A week is a long time in politics and OpenAI!
In a surprising turn of events, Sam Altman is to return as the Chief Executive Officer (CEO) of OpenAI after the company announced that it had reached an “agreement in principle” for his reinstatement. The announcement follows a week of corporate drama that unfolded after Altman’s sudden dismissal on Friday 17th November. The San Francisco-based […]
TikTok announces partnership with Spotify and Amazon Music
TikTok has introduced a new feature called “Add to Music App,” enabling users in the US and UK to save the songs they discover on the platform directly to their preferred music streaming services. This move comes in collaboration with major streaming platforms such as Amazon Music and Spotify. TikTok, renowned for its role in […]
TikTok reveals number of UK firms using platform for ecommerce
TikTok has rapidly become a thriving platform for small and medium-sized businesses (SMEs) in the UK, with almost 1.5 million firms, including family businesses and emerging ventures, using the platform to boost their business. The platform, which launched in the UK in 2018, has become a home for businesses of all kinds and sizes to […]
Here’s to 12 months of ChatGPT! What will the next year bring?
On 30 November 2023, ChatGPT will celebrate its first birthday. Initially seen as a curiosity and a novelty, the chatbot is now firmly part of the daily lives of most marketers. But, while ChatGPT has undoubtedly brought AI technology to the masses, it has also created a host of concerns, including worries about job losses, […]
Google expands its AI Search Generative Experience to 120 countries
Google’s Search Generative Experience (SGE) is expanding its reach to more than 120 new countries and territories, marking its largest international expansion. SGE, powered by generative AI, aims to enhance search experiences by providing AI-powered overviews that compile the most helpful and relevant information for user queries. The expansion includes support for four new languages: […]
Is Apple really ‘falling behind’ in the AI race?
Apple recently embedded a number of new AI-based features in its laptops, phones and watches. But, despite this, some industry experts believe that the company is ‘lagging behind’ its competitors in the ‘AI race’. This is because Apple has taken a unique approach to AI. Rather than looking at solutions that focus on generative AI […]