TikTok experiments with pop-up store for eCommerce creators
TikTok Shop UK had opened its first-ever pop-up store on London’s Oxford Street to showcase the wide range of brands and creators selling products on the platform. The pop-up, which ran from June 30th to July 6th, focused on a number of items from its most popular categories in tech, home & living, and book […]
Instagram is set to launch its rival to Twitter – Threads
Meta, the parent company of Instagram, is set to launch a new app called ‘Threads’ on July 6. The launch coincides with the growing backlash against Twitter, fuelled by Elon Musk’s ownership of the platform. Threads, which is connected to Instagram, has recently appeared in the Apple app store ahead of its official release date. […]
GA4 offers Conversion Credit Eligibility Option in Google Ads
Google’s latest update to its analytics platform, GA4, offers marketers an unprecedented opportunity to gain valuable insights into conversion performance. With the ability to choose eligible channels for conversion credit, advertisers can now measure the impact of their campaigns with greater precision and make data-driven decisions. For the first time, marketers leveraging GA4 will have […]
Google clarifies its policy on use of AI content & E-E-A-T
Google is already actively discussing and forming policies regarding AI-generated content and its impact on user experience. At the recent Google Search Central Live Tokyo 2023 event, Gary Illyes and other Google representatives shared valuable insights and recommendations on the subject. While it is well known that Google prioritises content quality, it was clarified that […]
TikTok adds the Tour de France to its growing sports partnership portfolio
TikTok has become an Official Supplier of the Tour de France, marking the first time the popular social media platform has partnered with the historic cycling event. Starting from July 1st, TikTok will offer fans a new and unique way to experience the race. The partnership aims to bring the Tour de France and the […]
Amazon under scrutiny for increasing advertising rates
Amazon is facing criticism for allegedly increasing fees and advertising costs for sellers on its platform. A report by SOMO has revealed that between 2017 and 2022, Amazon tripled its earnings from fees charged to independent sellers in Europe. Delivery and storage costs for sellers in the UK, France, Germany, Spain, and Italy more than […]
EU applies pressure on Google to sell part of ad-tech business
The European Union (EU) has ordered Google to sell a portion of its advertising business due to concerns about anti-competitive practices. The EU’s competition commission accused Google of favouring its own online display advertising technology services over competing providers, advertisers, and online publishers. After a two-year investigation, the regulator concluded that Google had abused its […]
Meta reveals series of new AI tools and competing with Twitter
Meta has unveiled a series of new artificial intelligence (AI) tools during an internal company meeting. The tools showcased include chatbots similar to ChatGPT, designed for Messenger and WhatsApp, capable of engaging in conversations with different personas as well as a preview of a potential new app to compete with Twitter (codenamed Project 92). The […]
Instagram explains its new ranking system
In an effort to address misconceptions and provide more transparency, Instagram recently released an updated post explaining how its ranking system works. The platform uses a number of algorithms, classifiers, and processes to personalise user experiences across different parts of the app, such as Feed, Stories, Explore, Reels, and Search. Each section has its own […]
Google SGE: Reactions from the SEO industry
Earlier this month, Google launched Search Generative Experience (SGE), which adds generative AI capabilities to Google Search results. A lucky few members of the public in the US who were on the Search Labs waitlist have now been given access to SGE, and some have begun to share their thoughts on the feature publicly. So, […]
Ad-free search engine Neeva closes down
Last October, we covered the launch of a new ad-free search engine known as Neeva. Founded by ex-Googlers Sridhar Ramaswamy and Vivek Raghunathan, Neeva was an advert-and tracker-free search engine that claimed users would receive ‘no tracking’ and ‘no bias’. As a result, the company claimed users could ‘search free from corporate influence’. However, although […]
Microsoft rolls out additional Search features for OpenAI’s ChatGPT and Bing
Microsoft has announced that Bing Search will be the default search engine on OpenAI’s ChatGPT service, providing users with more up-to-date and timely information. Initially, Bing Search will be available to ChatGPT Plus subscribers, with plans to expand access to free users in the future. The integration of Bing Search aims to enhance the search […]