TikTok announces text-only posts as Twitter rebrands as ‘X’
TikTok has introduced text-only posts, allowing users to create content with up to 1,000 words, in an effort to expand the possibilities of content creation on the platform. This move is seen as TikTok’s attempt to attract users who may be seeking an alternative to Twitter. The new feature allows users to express their creativity […]
Google ‘Genesis’ could be the latest AI tool for journalism
Google is reported to be testing an AI tool called ‘Genesis’ that can create news articles based on current events. The tool has been presented to a number of major US news outlets, including the New York Times, the Washington Post, and News Corp, as a helpful aid for journalists rather than a replacement. Google […]
Meta and Microsoft collaborate on the Next Generation of Llama
Meta has announced it will be expanding its longstanding partnership, with Microsoft as the preferred partner for Llama 2. Meta has stated that given the recent breakthroughs in AI, particularly generative AI, have captured public attention, showcasing the potential to create incredible opportunities economically and socially. Emphasising an open approach, developers are making AI models […]
Apple rolls out Tap to Pay on iPhone in the UK
Apple has announced the introduction of Tap to Pay on iPhone in the UK, allowing businesses to accept in-person contactless payments. This new feature enables merchants to accept Apple Pay, contactless credit and debit cards, and other digital wallets using just their iPhone and a partner-enabled iOS app, without the need for any additional hardware […]
Elon Musk announces xAI, but why?
On 12th July, Elon Musk announced the debut of a new artificial intelligence (AI) company called xAI. He stated that the company’s goal is to understand ‘the true nature of the universe’. However, Musk’s stated aim may differ from his actual one. After all, the Tesla and Twitter (now ‘X’) chief has already begun to […]
24 Hours with Instagram Threads
Despite having only launched on the Apple iOS platform on Thursday, the app has already been downloaded over 30 million times in the first 24 hours – apparently making it the most rapidly downloaded app so far. What has been dubbed by some commentators as the ‘Twitter Killer’ we took a look at the platform […]
TikTok experiments with pop-up store for eCommerce creators
TikTok Shop UK had opened its first-ever pop-up store on London’s Oxford Street to showcase the wide range of brands and creators selling products on the platform. The pop-up, which ran from June 30th to July 6th, focused on a number of items from its most popular categories in tech, home & living, and book […]
Instagram is set to launch its rival to Twitter – Threads
Meta, the parent company of Instagram, is set to launch a new app called ‘Threads’ on July 6. The launch coincides with the growing backlash against Twitter, fuelled by Elon Musk’s ownership of the platform. Threads, which is connected to Instagram, has recently appeared in the Apple app store ahead of its official release date. […]
GA4 offers Conversion Credit Eligibility Option in Google Ads
Google’s latest update to its analytics platform, GA4, offers marketers an unprecedented opportunity to gain valuable insights into conversion performance. With the ability to choose eligible channels for conversion credit, advertisers can now measure the impact of their campaigns with greater precision and make data-driven decisions. For the first time, marketers leveraging GA4 will have […]
Google clarifies its policy on use of AI content & E-E-A-T
Google is already actively discussing and forming policies regarding AI-generated content and its impact on user experience. At the recent Google Search Central Live Tokyo 2023 event, Gary Illyes and other Google representatives shared valuable insights and recommendations on the subject. While it is well known that Google prioritises content quality, it was clarified that […]
TikTok adds the Tour de France to its growing sports partnership portfolio
TikTok has become an Official Supplier of the Tour de France, marking the first time the popular social media platform has partnered with the historic cycling event. Starting from July 1st, TikTok will offer fans a new and unique way to experience the race. The partnership aims to bring the Tour de France and the […]
Amazon under scrutiny for increasing advertising rates
Amazon is facing criticism for allegedly increasing fees and advertising costs for sellers on its platform. A report by SOMO has revealed that between 2017 and 2022, Amazon tripled its earnings from fees charged to independent sellers in Europe. Delivery and storage costs for sellers in the UK, France, Germany, Spain, and Italy more than […]