Meta to test new AI tools for Paid Media Platform
Meta, has recently made an announcement that it will be testing a suite of new AI tools for its paid media advertising platform Meta Advantage. The company is introducing AI-powered tools designed to enhance the effectiveness and efficiency of advertising campaigns on their platforms. AI Sandbox The AI Sandbox is Meta’s testing platform for early […]
Google announces further AI integration for Google Ads
Google has been keen to highlight the role of AI in transforming the advertising industry with its latest launch of new AI advancements in Google Ads announced at Google Marketing Live. AI has been a foundational element of Google Ads, aiding advertisers in maximising their time and return on investment. Back in 2015, Google first […]
Can Apple improve on Meta’s vision for the future?
Over 18 months ago, Facebook changed its name to Meta alongside Zuckerberg’s belief that the future of the mobile internet was ‘metaverse’. But18 months later the firm do not appear to have made any further significant progress, despite being quipped as ‘changing the world’. At present, doing something as small as setting up a Memoji […]
Apple’s App Store stopped more than $2 billion in fraudulent transactions in 2022
In a recent news release, Apple announced that it had prevented more than $2 billion worth of fraudulent transactions from taking place on its App Store in 2022. The company said that, throughout 2022, it had rooted out 428,000 developer accounts and 282 million customer accounts for fraud and abuse. Plus, the company also rejected […]
Meta announces expansion of Ads on Reels
Meta has announced it is currently updating and expanding its Ads on Reels tests, but what does this mean for users? See below a summary of the latest changes and what they mean for creators and users. What are Ads on Reels? Ads on Reels are short-form video content that appear between organic content on […]
Google launches new folding Pixel phone to compete with Samsung’s Galaxy Z Fold series
In a raft of new announcements at Google’s I/O conference, the big hardware news was the launch of Google’s first foldable phone – the Pixel Fold. The Pixel Fold appears to set itself in direct competition with the Samsung Galaxy Z Flip / Fold series. When the Pixel Fold is fully open, the interior screen […]
Is this the ‘beginning of the end’ for passwords?
Google’s new passkey technology may symbolise the ‘beginning of the end’ for passwords, according to the technology giant. This is because the technology allows a user to authenticate themselves using fingerprint ID, facial ID or a pin on the phone or device they use for authentication purposes. The technology has been developed as part of […]
What we can expect from Slack GPT?
Following its $27.7bn acquisition of Slack in 2021, Salesforce has been exploring ways to use AI to closer integrate both platforms and improve user experience. The firm introduced an incoming generative AI experience entitled Slack GPT at its Saleforce World Tour event last Thursday, which it claims can integrate multiple large language models into workflows. What […]
The ‘godfather of AI’ quits Google and warns about “existential risk” posed by technology
Geoffrey Hinton, the so-called ‘godfather of AI’ who won the ‘Nobel Prize of Computing’ for his trailblazing work on neural networks, has quit Google and expressed regrets and fears about his life’s work. The life-long academic joined Google after the company acquired a business he started alongside two of his students. One of these went […]
The fall and rise of two social media platforms
In an ever-changing post-covid world, social media platforms are having to work their socks off to remain relevant, follow the latest trends and keep their security features in check, if they are going to continue to appeal to the vast majority of users. Below, we take a look at the latest developments to social media […]
Microsoft shares rise with AI features a catalyst to growth
Microsoft have announced its shares are up 8.9% as its AI products continue to rise in popularity and boost sales. The Redmond-based tech giant have exceeded analysts’ estimates thanks to key products to include Microsoft’s cloud computing and Office software businesses. The firm have also cited artificial intelligence products such as popular search engine Bing […]
YouTube – NFL Sunday Ticket pre-sale offers shopping and merchandising tie-ins
As of now, US-based NFL fans can sign up for NFL Sunday Ticket on YouTube TV and YouTube Primetime Channels. In doing so, these fans can lock in huge savings. NFL Sunday Ticket will be available across web, TV, mobile and tablet devices that support YouTube and YouTube TV, with no satellite dish needed. Consisting […]