Google to remove several attribution models for Paid Media advertisers
Google has announced that it will be removing several attribution models for advertisers in Google Ads and Google Analytics by July 2023. The attribution models that will be discontinued are: First Click, Linear, Time Decay, and Position-Based attribution models. Attribution models are used to assign credit to different touchpoints along a customer’s journey before they […]
Shares of Alphabet plummet as reports reveal Samsung may choose Bing for its search function
Shares of Alphabet reportedly fell by as much as 4% when Samsung Electronics Co. announced it was considering replacing Google with Microsoft’s Bing as its default search engine on its devices. This was the firm’s biggest single-day decline in more than two months. The New York Times reported on Sunday that Google employees had been […]
Meta trials WhatsApp payments
Meta has announced that people across Brazil can now pay small businesses directly within a WhatsApp chat. Meta believes that “this seamless and secure checkout experience will be a game-changer for people and small businesses looking to buy and sell on WhatsApp.” This is because it will allow people to buy and sell goods and […]
As TikTok comes under increased scrutiny, what will happen to China’s other popular apps?
In the last few months, TikTok has come under pressure from governments around the world. This is because lawmakers have become increasingly concerned by Beijing’s influence over the platform. With bans currently coming into force, what does this mean for China’s other popular apps? Before we decide, let’s first take a look at some of […]
Latest search updates from Google finally launched
Google Search has released more tools and features to help users evaluate and trust the information they are searching for online. Below are some of the key updates released by Google this month. ‘About this result’ feature Google’s new ‘About this result’ feature helps users to evaluate the information they find on Google and understand […]
Artificial Intelligence is on the rise, but so are its flaws
With Artificial Intelligence quickly making its stamp on the world, the race continues for the capabilities and dangers of existing AI systems to be properly studied and improved. This week, we’ve witnessed the start of legal jostling between rival AI experts. AI experts call for a pause on creation of giant AI models More than […]
This week in social: Platforms under the spotlight as US ban looms
Last week, the news cycle was dominated by articles discussing how big tech and social media companies are interacting with governments. Here, we’ve rounded up two of the week’s biggest stories and discussed what they may mean. Could TikTok be subject to a US ban? A couple of weeks ago, members of the US Congress […]
TikTok announces new sponsorships as US lawmakers grill CEO
Last week, TikTok announced that the company had signed new sponsorship agreements with both the Women’s Six Nations and Eurovision. The news came as the social media app’s CEO, Shou Zi Chew, was grilled by US lawmakers about the company’s relationship with China and the protections it has in place for younger users. TikTok renews […]
New Shopify and Google Cloud AI Integration set to vastly improve user experience
Shopify Inc and Google Cloud have announced a new integration that enables retailers to improve their Google-quality search capabilities. Merchants can now use advanced search and browse experiences using Google Cloud’s Discovery AI solution to enhance user experience and prevent search abandonment. About search abandonment New research has revealed that search abandonment can cost the […]
Google launches Bard AI chatbot
Google launches its Bard chatbot in the UK and US, but how does the chatbot fare in comparison to competitors Bing Chat and ChatGPT? Google’s launch of Bard is the tech giant’s ‘quick’ solution to preventing its highly profitable web search service from being outcompeted by artificial intelligence (AI) rival chatbots. Despite existing chatbots such […]
Last week in AI: Microsoft announces Copilot for Office, while Baidu’s offering fails to impress
So far, 2023 has been the year of AI. From Bard to ChatGPT, the news cycle in the first quarter of the year has been dominated by stories celebrating both the great and controversial aspects of artificial intelligence. Well, last week was no different, and we saw major launches from both Microsoft and Baidu… with […]
Should we be worried about TikTok?
The popular video-sharing app is, once again, subject to claims that its Chinese parent company ByteDance might share user data. Both the FBI and Federal Communications Commission have warned the company could share browsing history, location and biometric identifiers with the Chinese government. The Chinese government implemented a law in 2017 which required companies to […]