EU applies pressure on Google to sell part of ad-tech business
The European Union (EU) has ordered Google to sell a portion of its advertising business due to concerns about anti-competitive practices. The EU’s competition commission accused Google of favouring its own online display advertising technology services over competing providers, advertisers, and online publishers. After a two-year investigation, the regulator concluded that Google had abused its […]
Meta reveals series of new AI tools and competing with Twitter
Meta has unveiled a series of new artificial intelligence (AI) tools during an internal company meeting. The tools showcased include chatbots similar to ChatGPT, designed for Messenger and WhatsApp, capable of engaging in conversations with different personas as well as a preview of a potential new app to compete with Twitter (codenamed Project 92). The […]
Instagram explains its new ranking system
In an effort to address misconceptions and provide more transparency, Instagram recently released an updated post explaining how its ranking system works. The platform uses a number of algorithms, classifiers, and processes to personalise user experiences across different parts of the app, such as Feed, Stories, Explore, Reels, and Search. Each section has its own […]
Google SGE: Reactions from the SEO industry
Earlier this month, Google launched Search Generative Experience (SGE), which adds generative AI capabilities to Google Search results. A lucky few members of the public in the US who were on the Search Labs waitlist have now been given access to SGE, and some have begun to share their thoughts on the feature publicly. So, […]
Ad-free search engine Neeva closes down
Last October, we covered the launch of a new ad-free search engine known as Neeva. Founded by ex-Googlers Sridhar Ramaswamy and Vivek Raghunathan, Neeva was an advert-and tracker-free search engine that claimed users would receive ‘no tracking’ and ‘no bias’. As a result, the company claimed users could ‘search free from corporate influence’. However, although […]
Microsoft rolls out additional Search features for OpenAI’s ChatGPT and Bing
Microsoft has announced that Bing Search will be the default search engine on OpenAI’s ChatGPT service, providing users with more up-to-date and timely information. Initially, Bing Search will be available to ChatGPT Plus subscribers, with plans to expand access to free users in the future. The integration of Bing Search aims to enhance the search […]
Meta to test new AI tools for Paid Media Platform
Meta, has recently made an announcement that it will be testing a suite of new AI tools for its paid media advertising platform Meta Advantage. The company is introducing AI-powered tools designed to enhance the effectiveness and efficiency of advertising campaigns on their platforms. AI Sandbox The AI Sandbox is Meta’s testing platform for early […]
Google announces further AI integration for Google Ads
Google has been keen to highlight the role of AI in transforming the advertising industry with its latest launch of new AI advancements in Google Ads announced at Google Marketing Live. AI has been a foundational element of Google Ads, aiding advertisers in maximising their time and return on investment. Back in 2015, Google first […]
Can Apple improve on Meta’s vision for the future?
Over 18 months ago, Facebook changed its name to Meta alongside Zuckerberg’s belief that the future of the mobile internet was ‘metaverse’. But18 months later the firm do not appear to have made any further significant progress, despite being quipped as ‘changing the world’. At present, doing something as small as setting up a Memoji […]
Apple’s App Store stopped more than $2 billion in fraudulent transactions in 2022
In a recent news release, Apple announced that it had prevented more than $2 billion worth of fraudulent transactions from taking place on its App Store in 2022. The company said that, throughout 2022, it had rooted out 428,000 developer accounts and 282 million customer accounts for fraud and abuse. Plus, the company also rejected […]
Meta announces expansion of Ads on Reels
Meta has announced it is currently updating and expanding its Ads on Reels tests, but what does this mean for users? See below a summary of the latest changes and what they mean for creators and users. What are Ads on Reels? Ads on Reels are short-form video content that appear between organic content on […]
Google launches new folding Pixel phone to compete with Samsung’s Galaxy Z Fold series
In a raft of new announcements at Google’s I/O conference, the big hardware news was the launch of Google’s first foldable phone – the Pixel Fold. The Pixel Fold appears to set itself in direct competition with the Samsung Galaxy Z Flip / Fold series. When the Pixel Fold is fully open, the interior screen […]