Meta announces it will show 50 NBA games on Meta Quest
Meta has announced that the company is showing more than 50 live NBA games in virtual reality (VR) on Meta Quest. This will include five in immersive, 180-degree VR. Now, users can watch more than 50 upcoming games in XTADIUM and Meta Horizon Worlds on Meta Quest. In the future, fans will be able to […]
Twitter is set to launch an ad-free subscription tier
Elon Musk has announced that Twitter is planning to launch an advertisement-free version of its subscription product, Twitter Blue. The news comes as the social media giant faces a need to increase demand for its premium product and boost revenue. Twitter relaunched its premium offering for the second time under Musk in December 2022. The […]
US government set to sue Google in fifth major case challenging firm’s paid advertising practices
The US Justice Department are ready to sue Alphabet’s Google by the end of the week over the tech giant’s dominance within the digital advertising market, according to a report today from Bloomberg. This will be the second lawsuit the Department of Justice have taken against Google, who are currently leaders in the $627bn global […]
Microsoft and Alphabet announce huge layoffs as both companies look to AI
Last week, both Microsoft and Alphabet announced that they were cutting around 10,000 jobs apiece. As the global outlook weakens and an increasing number of large US tech players announce sweeping job losses, could it be the case that these companies are ditching human workers in favour of investing in AI? Microsoft’s layoffs come as […]
What Instagram, Facebook and Messenger’s new ad privacy controls really mean
Meta is giving users greater control over their ad experience. Thanks to a recent update, Meta users are now able to manage their account settings (including new advertising controls) in a centralised location. Meta is making the changes to its Accounts Centre across Facebook, Messenger and Instagram. Announcing the change, the director of product management, […]
Instagram rolls out Quiet Mode to improve teen experience
Instagram has rolled out its ‘Quiet Mode’ function as part of its ongoing work to improve user experience and give people more control over the content they wish to see and the time they spend on the platform. How will Quiet Mode benefit users? Quiet Mode enables you to temporarily silence push notifications on Instagram. […]
Half of users’ time on Meta platforms is now spent on video
In a recent speech at the ‘Hello Tomorrow’ conference in London, Meta’s group director, Sophie Neary, claimed that younger users are embracing video content on Meta’s platforms. Now, Meta claims younger audiences are embracing the company’s platforms, rather than deserting them. Meta continues to argue that the consumption habits of different age groups have created […]
TikTok offers cheaper ads to beat rival social platforms
Following a decrease in global ad spending, Twitter has lowered the cost of its digital ads to secure more advertisers and try to pull them away from rivals, Meta, YouTube, and Twitter. The Financial Times reported last week that rival social media platforms such as Twitter, Instagram and Facebook are seeing reduced ad spends, as […]
12 new eCommerce metrics are now available in Google Analytics 4
On 10 January 2023, Google announced that it was introducing new eCommerce dimensions and metrics in Google Analytics 4. As a result, Google Analytics now provides users with an item-scoped and event-scoped version of each eCommerce metric. Due to this, you can now analyse information about your products or services and separately analyse important eCommerce […]
Apple Explores AI for Audiobook Narration
Apple have taken advantage of a lucrative and fast-growing audiobook market and have just released a catalogue of books narrated using AI technology. But what does this mean for the future of human narrators? Will authors benefit from AI voice? Apple says this feature will help independent authors who might not be able to convert […]
Microsoft set to rival Google with integration of ChatGPT into Bing
Microsoft are reportedly planning on integrating one of the latest AI tools, ChatGPT, with its own web search engine, Bing, to answer search queries. The version of Bing that uses ChatGPT is planned to launch by the end of March to compete against Google. How could ChatGPT rival Google? Both Bing and Google already display […]
Local Search: What you need to be thinking about in 2023
Local Search: What you need to be thinking about in 2023 When looking at local search you could be forgiven for thinking that pretty much nothing ever changes. When researching for this piece, I was reading around a number of the published guides and generally it seems that many of the top-ranking guides are simply […]