You can now add an SEO title and description to LinkedIn articles
If you regularly publish articles on LinkedIn, then you’ll be thrilled to hear that you can now customise how your article’s SEO title and description will appear in search engines. This applies to both articles you post in the future and articles you’ve already published. How to add an SEO title and description to a […]
Google’s John Mueller posts scathing critiques of negative SEO and link disavow companies
This week, Google Search Advocate and prominent Googler John Mueller made a series of strong statements regarding companies that provide negative SEO services. He also made a number of negative remarks about agencies that provide link disavow services. What are negative SEO companies and the link disavow tool? Before we dig into the arguments, let’s […]
Why is Alphabet so rattled by ChatGPT?
In December 2022, Google issued “code red” in response to the launch of ChatGPT, a conversational-artificial-intelligence chatbot created by OpenAI. The latest buzzy chatbot, sparked concerns over the future of Google’s search engine business, and Sundar Pichai, CEO of Google and its parent company, Alphabet, held several meetings around Google’s AI strategy, according to an […]
WhatsApp: a new e-commerce platform for estate agents
An increasing number of Londoners are using WhatsApp as a means for buying and selling their properties, as more users choose this platform for luxury house listings. Messaging apps such as WhatsApp Business are being used more frequently in high-end private transactions, as additional functions available within the app have made it easier to share […]
Apple is increasing its range of smartphone services – should Google be worried?
Apple is increasing its range of smartphone services – should Google be worried? A report released by the Financial Times has referred to the “silent war” between rival tech giants, Google, and Apple, as both companies battle to improve their Smartphone offering. The report describes how Apple is making moves to disconnect its mobile operating […]
Meta announces it will show 50 NBA games on Meta Quest
Meta has announced that the company is showing more than 50 live NBA games in virtual reality (VR) on Meta Quest. This will include five in immersive, 180-degree VR. Now, users can watch more than 50 upcoming games in XTADIUM and Meta Horizon Worlds on Meta Quest. In the future, fans will be able to […]
Twitter is set to launch an ad-free subscription tier
Elon Musk has announced that Twitter is planning to launch an advertisement-free version of its subscription product, Twitter Blue. The news comes as the social media giant faces a need to increase demand for its premium product and boost revenue. Twitter relaunched its premium offering for the second time under Musk in December 2022. The […]
US government set to sue Google in fifth major case challenging firm’s paid advertising practices
The US Justice Department are ready to sue Alphabet’s Google by the end of the week over the tech giant’s dominance within the digital advertising market, according to a report today from Bloomberg. This will be the second lawsuit the Department of Justice have taken against Google, who are currently leaders in the $627bn global […]
Microsoft and Alphabet announce huge layoffs as both companies look to AI
Last week, both Microsoft and Alphabet announced that they were cutting around 10,000 jobs apiece. As the global outlook weakens and an increasing number of large US tech players announce sweeping job losses, could it be the case that these companies are ditching human workers in favour of investing in AI? Microsoft’s layoffs come as […]
What Instagram, Facebook and Messenger’s new ad privacy controls really mean
Meta is giving users greater control over their ad experience. Thanks to a recent update, Meta users are now able to manage their account settings (including new advertising controls) in a centralised location. Meta is making the changes to its Accounts Centre across Facebook, Messenger and Instagram. Announcing the change, the director of product management, […]
Instagram rolls out Quiet Mode to improve teen experience
Instagram has rolled out its ‘Quiet Mode’ function as part of its ongoing work to improve user experience and give people more control over the content they wish to see and the time they spend on the platform. How will Quiet Mode benefit users? Quiet Mode enables you to temporarily silence push notifications on Instagram. […]
Half of users’ time on Meta platforms is now spent on video
In a recent speech at the ‘Hello Tomorrow’ conference in London, Meta’s group director, Sophie Neary, claimed that younger users are embracing video content on Meta’s platforms. Now, Meta claims younger audiences are embracing the company’s platforms, rather than deserting them. Meta continues to argue that the consumption habits of different age groups have created […]