TikTok announces plan to sell books directly to users
TikTok has announced new partnerships with HarperCollinsUK, Bloomsbury and retailers WHSmith and Bookshop.org. As a direct result, book lovers will now be able to buy their favourite books without leaving the TikTok app. The growth of #BookTok and TikTok’s move towards book sales In creating these new partnerships, TikTok hopes to build on the success […]
WhatsApp Move into Location Based Marketing with Discover Businesses
As part of a product development push on WhatsApp Business, WhatsApp has launched a new local business directory in Brazil, the UK, Indonesia, Mexico, and Colombia. For now, WhatsApp users in the UK can’t see the directory functionality, but users in Brazil can, with testing initially starting in Sao Paulo. WhatsApp Business launched in 2018 […]
YouTube adds 30 million Premium subscribers and Google Ads provides a new way to stop ad repetition
YouTube has surpassed 80 million Music and Premium subscribers. This means that, in the past year alone, YouTube has added 30 million paid subscribers. Earlier this year, the company announced a $6B revenue contribution to the music industry, with 30% coming from user-generated content. The company claims that it remains committed to becoming the #1 […]
Google predicts strength of backlinks as a ranking factor to drop over time
About This Result – Links always likely to benefit your website Steve Bailey, Spike’s Head of SEO Training takes a closer look at backlinks, following the recent comments by Google Search Advocate, John Mueller, who suggested that the strength of backlinks, as a ranking factor will drop over time. John Mueller recently stated; “Well, it’s […]
Everything you need to know about social media platform Mastodon
News of Elon Musk’s takeover of Twitter has caused some to look for alternates to the social networking giant. As a result, interest in the open-source social media platform known as Mastodon has spiked. Labelled by some as a ‘Twitter killer’, the Mastodon app has shot up the charts on iOS and Android over the […]
Google launches new ways to help deal hunters
With e-commerce season now upon us and Christmas fast approaching, Google has launched a new range of features that are designed to help shoppers find the best deals. Google’s own research has shown that 43% of US shoppers are planning to look for deals and sales more closely than they did last year. As a […]
Taboola Trend insights can help to improve your marketing campaigns
As marketers, it’s very easy to settle into old routines when creating new campaigns. Experience is vital to success, but is the ‘we already know what works’ attitude a growth mindset? To truly optimise results, we should continually be looking for new insights that can help clients to grow their businesses. A relatively little known […]
Snapchat releases new features exclusively for paid subscribers
Thanks to a raft of newly-available features, Snapchat Plus subscribers can now set their stories to run for up to a week. Additional features that are now available to subscribers include custom notification sounds and colourful camera frames. Snapchat Plus is Snapchat’s premium subscription tier. For $3.99 per month, subscribers receive a series of exclusive […]
Are TikTok eating YouTube in Google’s results?
Are TikTok eating YouTube in Google’s results? During 2022, TikTok has had a real jump in Google’s organic search results. My analysis back in June highlighted a 50% increase in Google US non-brand #1 rankings over the period of Google’s May 2022 Core Search Update, where we have seen Tiktok.com hovering up lots of top […]
Meta’s Transparency Drive – A New Dawn or Forced Change?
Recently, it was announced that PyTorch, the Meta-created open source AI research framework, will now be independently governed by the fledgling PyTorch Foundation. Moving forward this ensures that decisions regarding PyTorch will be made “in a transparent and open manner by a diverse group of board members for many years to come.” Initially, the governing […]
FuboTV shuts down its sports betting service, creating more questions than answers
Live TV streaming platform FuboTV has shocked sports bettors by announcing its decision to close Fubo Gaming and the Fubo Sportsbook product. The move was especially surprising as it coincided with FuboTV announcing preliminary earnings results of over 1.2 million subscribers and income for the quarter that exceeded its prior guidance. When launching Fubo Sportsbook […]
Facebook Ad Account Disabled? – Your Options Explained
In 2021, Meta recorded revenues of $117 billion, nearly all of which was generated through businesses paying to advertise on their Facebook and Instagram platforms. With Meta so reliant on this revenue, it is both puzzling and frustrating that their support for advertisers is shockingly bad. The internet is awash with stories of both small […]