What is the Google Helpful Content Update?
In our new series of Q&A sessions, we ask our very own Spike SEO specialists for their thoughts on some of the big topics in technical SEO today. We asked our Head of SEO – Tom Nelson and SEO Training Director – Steve Bailey to sit down and discuss: What is the Google Helpful Content […]
Why Google Analytics 4 might just be a good thing
What is Google Analytics 4? In a nutshell, GA4 is the next generation of Analytics, moving away from the session-based model in Universal Analytics to an events-based model (more on that later) and bringing sites and apps together within a single property. It marks a shift in both measurement and reporting unlike any seen before […]
Snapchat’s turnaround plan leaked
In a now leaked internal memo, Snap’s CEO Evan Spiegel has explained to employees that Snapchat is aiming to reach $6 billion in revenue and 450 million users next year. Within his letter to employees, Spiegel said “we saw challenges on the horizon, and hedged our bets accordingly, but still got punched in the face […]
Google announces a raft of new Shopping campaign features
As the Christmas Shopping season starts to come into view, Google has announced four new features that advertisers can implement in their ad campaigns and merchant feeds. These are: Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Let’s dig into each in greater detail… Conversion […]
YouTube improves functionality for content creators with key upgrades
YouTube is adding more metrics for creators in its main app. These changes will bring it to parity with the YouTube Studio app. Added to this, YouTube is also upgrading Live Control Room so that creators have the ability to moderate chats during livestreams. YouTube adds key metrics for posts in the main app Increased […]
Google’s Latest Update to Penalise Low-Quality Content
Google’s new ‘helpful content update’ will penalise sites that have created content purely for search engines rather than readers. Reminiscent of Google’s now decade-old Penguin update, the helpful content update will penalise poor-quality content. Any site that has crafted content purely for search engines will receive a sitewide signal that makes it difficult to rank. […]
Research shows Meta is injecting code into websites to track its users
Research shows Meta is injecting code into websites to track its users This year, Meta has made the headlines for all the wrong reasons. However, the past couple of weeks have been particularly bruising for the tech giant. Initially, Meta began to receive bad press due to negative reviews about its AI. However, the company […]
Will Artificial Intelligence replace copywriters?
Will AI replace copywriters? Estimates suggest that emerging technologies such as artificial intelligence (AI) and machine learning will displace 85 million jobs by 2025. In the world of digital marketing, there’s a growing belief that these emerging technologies pose a particular threat to content writers and copywriters. But, can AI copywriting tools really replace talented […]
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing has recently added three annotations to its shopping search results pages. These annotations show price history, available coupons and ethical choice ratings. The company believes that the changes will help save customers both time and money. Now, on its search results page (when third-party cookies are enabled), Bing presents customers with a graph […]
TikTok begins to sell fresh food in the UK
TikTok has announced that, for the first time in the UK, users are now able to purchase fresh food directly through TikTok Shop. The first fresh food brands to launch on TikTok Shop include much-loved pasta brand Pasta Evangelists, online fishmonger The Fish Society and The Veg Box Company. TikTok brings viral food trends to […]
Instagram U-Turns on TikTok-style revamp
Following a backlash from online influencers, celebrities and users, Instagram has announced that the platform is pausing its recent rollout of new features. Users of the platform criticised Instagram’s newly revamped display and feeds, which limited the number of posts users saw from friends, followers and family members and prioritised video content over pictures. Critics […]
Masters Of User Generated Content: An SEO study
What is user generated content? User generated content (UGC) is any type of image, text, video or audio uploaded by a web user to a website, forum, application, wiki or social media. In this article, I take a look at how user generated content (UGC) accelerates SEO performance for 4 household digital brands: Amazon, Trip […]