Ex-Google boss launches advert and tracker-free search engine
Last week, an advert-and tracker-free search engine launched in the UK, France and Germany. Created by ex-Google senior vice president of advertising and commerce Sridhar Ramaswamy, Neeva is a search engine that is entirely ad-free. Although it is free for users to search, other features such as password manager access and virtual private network (VPN) […]
Google announces plans to close its Stadia cloud service
Google has announced that the company will close its Stadia cloud gaming service and refund existing players. When Google launched Stadia less than three years ago, it announced that it would be a “Netflix for games”. However, the gaming service has failed to capture the imagination of gamers and the company will now cut its […]
Top 5 things to consider before starting SEO on your website
Spike’s SEO Training Director, Steve Bailey answers some of the big questions in technical SEO today. In his very first video in this series of ‘ask Spike a question’, Steve tackles five of the most important questions you should be asking first- before looking to engage an SEO specialist.
Apple Pay Later is delayed as company faces “technical and engineering issues”
Reports suggest that Apple’s much-publicised buy now, pay later service may not arrive until next year. This is because the company is reportedly facing “significant” setbacks. Apple Pay Later will be Apple’s entry into the buy now, pay later (BNPL) market. It will allow customers to make a payment through Apple Pay and then pay […]
Google throws its support behind web3 with investment in blockchain startup
Google Cloud has announced a strategic collaboration with BNB Chain. In joining forces, the two organisations will provide foundational infrastructure, cloud computing credits, mentorship and enhanced technical support to advance high-growth, early-stage web3 and blockchain projects. Google Cloud has partnered with BNB Chain, which is the largest smart contract blockchain in terms of transaction volume […]
What is the Google Helpful Content Update?
In our new series of Q&A sessions, we ask our very own Spike SEO specialists for their thoughts on some of the big topics in technical SEO today. We asked our Head of SEO – Tom Nelson and SEO Training Director – Steve Bailey to sit down and discuss: What is the Google Helpful Content […]
Why Google Analytics 4 might just be a good thing
What is Google Analytics 4? In a nutshell, GA4 is the next generation of Analytics, moving away from the session-based model in Universal Analytics to an events-based model (more on that later) and bringing sites and apps together within a single property. It marks a shift in both measurement and reporting unlike any seen before […]
Snapchat’s turnaround plan leaked
In a now leaked internal memo, Snap’s CEO Evan Spiegel has explained to employees that Snapchat is aiming to reach $6 billion in revenue and 450 million users next year. Within his letter to employees, Spiegel said “we saw challenges on the horizon, and hedged our bets accordingly, but still got punched in the face […]
Google announces a raft of new Shopping campaign features
As the Christmas Shopping season starts to come into view, Google has announced four new features that advertisers can implement in their ad campaigns and merchant feeds. These are: Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Let’s dig into each in greater detail… Conversion […]
YouTube improves functionality for content creators with key upgrades
YouTube is adding more metrics for creators in its main app. These changes will bring it to parity with the YouTube Studio app. Added to this, YouTube is also upgrading Live Control Room so that creators have the ability to moderate chats during livestreams. YouTube adds key metrics for posts in the main app Increased […]
Google’s Latest Update to Penalise Low-Quality Content
Google’s new ‘helpful content update’ will penalise sites that have created content purely for search engines rather than readers. Reminiscent of Google’s now decade-old Penguin update, the helpful content update will penalise poor-quality content. Any site that has crafted content purely for search engines will receive a sitewide signal that makes it difficult to rank. […]
Research shows Meta is injecting code into websites to track its users
Research shows Meta is injecting code into websites to track its users This year, Meta has made the headlines for all the wrong reasons. However, the past couple of weeks have been particularly bruising for the tech giant. Initially, Meta began to receive bad press due to negative reviews about its AI. However, the company […]