Research shows Meta is injecting code into websites to track its users
Research shows Meta is injecting code into websites to track its users This year, Meta has made the headlines for all the wrong reasons. However, the past couple of weeks have been particularly bruising for the tech giant. Initially, Meta began to receive bad press due to negative reviews about its AI. However, the company […]
Will Artificial Intelligence replace copywriters?
Will AI replace copywriters? Estimates suggest that emerging technologies such as artificial intelligence (AI) and machine learning will displace 85 million jobs by 2025. In the world of digital marketing, there’s a growing belief that these emerging technologies pose a particular threat to content writers and copywriters. But, can AI copywriting tools really replace talented […]
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing has recently added three annotations to its shopping search results pages. These annotations show price history, available coupons and ethical choice ratings. The company believes that the changes will help save customers both time and money. Now, on its search results page (when third-party cookies are enabled), Bing presents customers with a graph […]
TikTok begins to sell fresh food in the UK
TikTok has announced that, for the first time in the UK, users are now able to purchase fresh food directly through TikTok Shop. The first fresh food brands to launch on TikTok Shop include much-loved pasta brand Pasta Evangelists, online fishmonger The Fish Society and The Veg Box Company. TikTok brings viral food trends to […]
Instagram U-Turns on TikTok-style revamp
Following a backlash from online influencers, celebrities and users, Instagram has announced that the platform is pausing its recent rollout of new features. Users of the platform criticised Instagram’s newly revamped display and feeds, which limited the number of posts users saw from friends, followers and family members and prioritised video content over pictures. Critics […]
Masters Of User Generated Content: An SEO study
What is user generated content? User generated content (UGC) is any type of image, text, video or audio uploaded by a web user to a website, forum, application, wiki or social media. In this article, I take a look at how user generated content (UGC) accelerates SEO performance for 4 household digital brands: Amazon, Trip […]
TikTok abandons plans to expand its live shopping feature
Social media giant TikTok has abandoned its plans to expand its live e-commerce ‘TikTok Shop’ initiative to the United States and parts of Europe. TikTok Shop was launched in the UK last year. This unique feature enabled brands and influencers to stream live while selling goods. However, TikTok’s attempt to replicate QVC-style shopping in the […]
Klarna valuation plummets as buy now, pay later market faces pressures
In its latest financing round, buy now, pay later giant Klarna saw its valuation plummet by 85%. Following the financing round, the Swedish company announced that it had raised $800 million from investors at a $6.7 billion valuation. However, this was down sharply from the $45.6 billion value it secured in a 2021 cash injection […]
A guide to the impact that machine learning will have upon search
Why we liked this article Good to get some clarity on machine learning terms. Gain insight into Google’s machine learning algorithms. Provides a good understanding of the different types of machine learning algorithms and models.
Why brands are paying thousands for crypto domain names
Why we liked this article Major brands are investing heavily in securing their Web3 domain suffixes to ensure they have early brand dominance in this much-hyped area of digital marketing. Paying large amounts for the Ethereum Name Service (ENS) illustrates that ENS names are the established suffix in Web3—as a result of Ethereum being the […]
Is TikTok being used to amplify disinformation campaigns?
The US Federal Communications Commission (FCC) has urged both Apple and Google to remove TikTok from their app stores over China-related security concerns. Brendan Carr, one of the FCC’s commissioners, shared a letter via Twitter on June 28th, which was addressed to Tim Cook of Apple and Sundar Pichai of Alphabet Inc. (Google’s parent company). […]
Italy is the latest EU country to declare Google Analytics illegal
Why we liked this article More and more European countries are ruling that Google Analytics contravenes privacy legislation, under GDPR, and is technically illegal. The key issues surround the fact that Google transfers data to the U.S. and is obliged to hand it over upon request, which means the E.U. can no longer guarantee its […]