Meta begins rolling out new VR features with Meta Horizon Home
Why we liked this article The new VR feature enables the ability to connect with friends in the Home launching space. This marks the start of Meta rolling out more of the tangibles, that Mark Zuckerberg hinted at during his famous launch presentation, last year. This is an area to keep a close eye on, […]
Amazon pivots towards high-end fashion with the launch of Luxury Stores
Amazon has launched its new Luxury Stores fashion site, which features clothes by top designers such as Elie Saab and Altuzarra. The retail giant first launched the US version of Luxury Stores in 2020. Now, the world’s largest online retailer has also launched the division in the UK, France, Germany, Italy and Spain. Generally speaking, […]
Apple’s WWDC22 conference unveils raft of interesting iOS 16 features
At this year’s Apple Worldwide Developers Conference (WWDC22), the tech giant has unveiled an all-new lock screen experience and new ways that users can communicate and share in iOS 16. With Apple’s new developments, users will be able to personalise their Lock Screen, keep family photos in iCloud Shared Photo Library, recall sent messages, schedule […]
How TikTok’s SEO exploded after the 2022 Core Search Update
The social media landscape is constantly changing and this is reflected in what we search for and how we arrive to popular content. Between May 25th 2022 (Happy Core Search Update day to all SEOs) and early June 2022, TikTok has seen massive Google organic search growth. This shift in rankings for the social media […]
Ahrefs announces $60M investment in building creator-friendly search engine, ‘Yep’
Why we liked this article Ahrefs brings over 12 years of experience in crawling and storing data sets already. It has already deployed 1000 servers in its own data centre for this. Looking at a new model of internet advertising for Yep that will reward creators, such as Wikipedia.
TikTok moves further towards the mainstream with the launch of Clear Mode
TikTok is providing its users with the option of a less cluttered viewing experience. The social media giant’s new Clear Mode allows a user to watch a video without the UI overlay, which shows the favourite and comment buttons and other information about the video. What is Clear Mode and how does it work? It’s […]
WWDC22: inspiration for Apple developers
What is WWDC22? The WWDC is the Apple Worldwide Developers Conference, held annually for insight on all things Apple platforms in terms of change and future direction. WWDC has shifted to an online only event, after historically being a traditional conference that started way back in 1983. Apple developers gain access to sessions with videos, […]
Instagram trials showcase for digital collectibles
As a platform, Instagram prides itself on inspiring people and pushing culture forwards. With its eCommerce offering and previous new features like Stories and Reels, it has always been at the cutting edge of social media. Now, Instagram is looking to embrace blockchain technology. As a result, the social media giant is allowing select creators […]
TikTok’s announced as the Official Entertainment Platform of UEFA Women’s EURO 2022
TikTok has made another substantial investment in women’s sport by becoming the Official Entertainment Platform of UEFA Women’s EURO 2022. TikTok’s history with women’s sport After the social media giant’s successful partnership with UEFA for EURO 2020 and following the incredible growth of women’s sport on the platform, TikTok has made its third significant investment […]
Google announces its move to offer Career Certificate scholarships
Why we liked this article This is Google’s first move towards offering an SEO/Marketing certification, currently limited to US businesses. Whilst they maintain all course instructors are Google employees who are subject-matter experts the content has quickly come under fire from the SEO industry who have pointed out that the course content is misleading or […]
5 Essential Questions to Ask in Every PPC Audit
Why we liked this article Audits aren’t just for new accounts. They’re great for internal planning and help to worth quarterly and yearly strategies, especially if you’ve been working an account for a while. They’re not just to pick out glaring faults. Use them to make marginal gains that will help to improve an account. […]
Instagram is testing a full-screen home feed
Why we liked this article Instagram is set to capitalise on TikTok success with a 9×16 full-screen primary feed. This will push the platform toward video content. This is going to see a decline in picture-based social media marketing. While video and story-based content is favoured by the full-screen algorithm. Paid media in the form […]