Is ‘futurestalgia’, the key to engagement with Gen Z?
Why we liked this article Gen Z ( ages 10- 25) are engaging with the nostalgia of the past which is mixed this is then re-invented in a modern way. Taking into account matters the demographic deems to be important such as sustainability and inclusivity. Social media is forefronting this trend seeing the GenZ participate […]
Google and Epidemic Sound: What does the partnership mean for AI and marketing?
Google has announced the launch of an audio-based search tool that runs on Google Cloud. The tool is being launched in collaboration with Epidemic Sound, the market-leading platform for restriction-free music. What is Epidemic Audio Reference and what does it aim to achieve? Epidemic Audio Reference (EAR) is an audio-based search tool. It aims to […]
SparkToro & Followerwonk Joint Twitter Analysis: Nearly 20% of Active Accounts Are Fake or Spam
Why we liked this article Strong data analysis shows that of 44,058 public Twitter accounts that have tweeted in the last 90 days. 19.42% are likely spam or fake. Which is 4x times more than Twitter’s own estimate. Transparent methodology of data analyzed. Interesting comparison of fake Twitter accounts and the percentage of fake/spam followers […]
Big brands engage with the metaverse – what’s the long-term aim?
Things in the world of the metaverse and web3 are moving incredibly quickly. Now, it looks like advocates who claimed that this futuristic, blockchain-based space could be the future of marketing might be onto something. In fact, in the last couple of weeks, several big brands have engaged with the metaverse in significant ways. Let’s […]
How to get better leads and conversions with Google’s AI
Why we liked this article Value based bidding can work for you if you have different values for different customers, i.e. new customers vs returning customers. You can enhance the value of conversion with smart bidding and specify a value behind customers in Google via value rules. This can be location, audience-based, etc… In addition, […]
BeReal: Is the new social media platform here to stay?
What is Be Real? BeReal is a simple social media application where users post an unedited photo once per day when they receive a push notification. When the user receives the push notification, they have two minutes to send a photo that shows exactly what they’re up to at that moment. Once they’ve done this, […]
Twitter – Elon Musk, the Digital Services Act and open-sourced algorithms
Twitter has always been a place for a spirited discussion of the day’s top news items. But, one particular story has dominated the agenda and has been trending all week: Elon Musk’s takeover of the social media giant. Musk has described Twitter as the “digital town square where matters vital to the future of humanity […]
Data suggests UK is on ‘cusp of a golden age for podcasts’
Why we liked this article When it comes to digital PR and marketing, don’t forget the power of audio – while podcasts are still relatively niche, they are growing in popularity and influence Podcast ad tech is becoming more sophisticated, allowing brands to measure ROI and target audiences including programmatic tech for podcasts UK podcasting […]
Can AI Perform SEO? Experimenting with OpenAI’s GPT-3
Why we liked this article GPT-3 could be used for intermediate SEO work such as building internal links at scale. AI SEO can successfully state or comment on the fundamentals of organic search, using unique text. Whilst AI SEO can demonstrate more ability than a complete novice or zero-knowledge, there is a significant gap between […]
ISBA believes Project Origin is key to cross-media measurement – but will advertisers pay for it?
Why we liked this article Unified video measurement across platforms. True measurement for frequency when showing video content to the same user across multiple platforms. Switch from probabilities to deterministic datasets as they become available.
3 Ways Google Performance Max campaigns can boost Paid Search in 2022
Why we liked this article Spot opportunities to shift budgets and targets (including local campaigns down to city level) Capture and optimize detailed search query data Get creative insights from your campaigns from auto-generated ad creative
Artificial Intelligence market size set to surpass $1,500billion by 2030
Value of artificial intelligence market to surpass $1,500bn by 2030 According to a new study by Precedence Research, the artificial intelligence (AI) market size is projected to surpass $1,597.1 billion by 2030. Overall, this represents a rapid growth. After all, the AI market was valued at $87.04 billion in 2021. Due to this, it’s clear […]