Nostalgia marketing and the power of emotional attachment in PR
Why we liked this article Nostalgia marketing is a content creation strategy to make groups of people feel a part of a cohort by referencing to something only they can relate to from their past. Brands such as Nintendo and Pepsi are turning back time with nostalgia marketing. Using this strategy to form a connection […]
Don’t fight the in-housing trend: a warning to agencies
Why we liked this article Developments in automation and a plethora of third party insight tools have shifted perceptions on the need for a specialist digital agency. More and more brands are therefore choosing to take their marketing in-house. Although agencies still offer economies of scale, e.g. greater expertise with specific technologies, insights across multiple […]
Snapchat trials paid subscription service
Social media giant Snapchat is currently trialling a new paid subscription service called Snapchat Plus, which is currently in “early internal testing”. The new service will offer users early access to new features. Speaking to The Verge about the new service, Snap spokesperson Liz Markman said: “We’re doing early internal testing of Snapchat Plus, a […]
Apple and Major League Soccer to present all MLS matches around the world for next 10 years
Apple and Major League Soccer (MLS) have agreed a broadcasting partnership that will see all MLS matches streamed around the world for 10 years, starting in 2023. In a historic first for sports fans, all matches will be available to watch through the Apple TV app, without any local blackouts or restrictions. What will the […]
What Google News are looking to do with their new desktop design
Google announced some design enhancements this week to make Google News (desktop) a much more sticky, engaging user experience. There’s definitely more of a Yahoo News feel about it and there are 3 immediate areas of focus: personalisation, customised topics and local news. Google News: personalisation Similar to the Google News app & Google app, […]
Can crumbling cookies sweeten UK data-protection plans?
Why we liked this article The UK government wants to limit the need for repeated cookie consents – suggesting instead a one-stop data-privacy setting applied at the browser level. Raises wider privacy questions around opting out of tracking, rather than opting in, which may place the onus on individuals preventing, rather than permitting, their online […]
Meta begins rolling out new VR features with Meta Horizon Home
Why we liked this article The new VR feature enables the ability to connect with friends in the Home launching space. This marks the start of Meta rolling out more of the tangibles, that Mark Zuckerberg hinted at during his famous launch presentation, last year. This is an area to keep a close eye on, […]
Amazon pivots towards high-end fashion with the launch of Luxury Stores
Amazon has launched its new Luxury Stores fashion site, which features clothes by top designers such as Elie Saab and Altuzarra. The retail giant first launched the US version of Luxury Stores in 2020. Now, the world’s largest online retailer has also launched the division in the UK, France, Germany, Italy and Spain. Generally speaking, […]
Apple’s WWDC22 conference unveils raft of interesting iOS 16 features
At this year’s Apple Worldwide Developers Conference (WWDC22), the tech giant has unveiled an all-new lock screen experience and new ways that users can communicate and share in iOS 16. With Apple’s new developments, users will be able to personalise their Lock Screen, keep family photos in iCloud Shared Photo Library, recall sent messages, schedule […]
How TikTok’s SEO exploded after the 2022 Core Search Update
The social media landscape is constantly changing and this is reflected in what we search for and how we arrive to popular content. Between May 25th 2022 (Happy Core Search Update day to all SEOs) and early June 2022, TikTok has seen massive Google organic search growth. This shift in rankings for the social media […]
Ahrefs announces $60M investment in building creator-friendly search engine, ‘Yep’
Why we liked this article Ahrefs brings over 12 years of experience in crawling and storing data sets already. It has already deployed 1000 servers in its own data centre for this. Looking at a new model of internet advertising for Yep that will reward creators, such as Wikipedia.
TikTok moves further towards the mainstream with the launch of Clear Mode
TikTok is providing its users with the option of a less cluttered viewing experience. The social media giant’s new Clear Mode allows a user to watch a video without the UI overlay, which shows the favourite and comment buttons and other information about the video. What is Clear Mode and how does it work? It’s […]