Audience attribution hierarchy structure within Google Ads
Why we liked this article Clear graphic demonstrating how the audience is determined within Google Ads. Breaks down how it assigns priority on multiple audience lists in the same ad group. Also explains how it then prioritises if a user is on multiple lists which are tied for the highest bid adjustment.
Advanced Link Building Tips for Success
Why we liked this article Quick wins by just fixing missing links! Great use of the “Link Intersect” tool to uncover likely linkers. Handy tip on simply sending out short ‘feeler’ e-mails prior to backlink requests.
3 Unconventional CRO Tactics To Skyrocket Your Revenue
Why we liked this article Augmented Reality will be the future for eCommerce success. GTM (Google Tag Manager) is going to be a key tool for increasing micro-conversion rates. Time to harness the power of dynamic video personalisation.
First impressions of Web 3.0
Why we liked this article A deep dive into what Web 3.0 can offer Who’s it for and how it’s refined from learnings in web 2.0 Caution about how NFT and Blockchain actually operate.
How to implement a PR strategy for local charity
Why we liked this article Great PR tips to help local charity causes. Use SEO tools to gain insight into your local audience. Focus on a cause close to your heart – engagement.
Top 10 PR & Communications Trends to look out for in 2022
Why we liked this article Great to see a renewed focus on sustainability messaging. Working with AI to get the positives out of the new technology. A new approach to what metrics actually mean.
Google confirms that it does not use Brand Mentions in its search ranking
Why we liked this article Confirmation from Google that brands mentions are not used. Clarity on the SEO question around implied links. Brand mentions are still useful to raise awareness.
Google is rolling out a new Top stories design for its desktop version of search results
Why we liked this article Should now match the experience with the mobile version. Interesting to see if this impacts traffic. The new large image box may have a significant impact on search.
Tesco aims big with its latest pitch for brands to see itself as one of the UK’s biggest media owners
Why we liked this article Tesco Clubcard is a data gateway to 20 million households. Supermarket potential reach is bigger than all media owners. Innovation in technology across digital and in-store is impressive.
Shopify launches new Yoast App
Why we liked this article Yoast SEO for Shopify launches this month. After the trial period, users can go forward with a monthly subscription to maintain the Yoast functionality. The Yoast functionality includes SEO analysis, readability analysis, automatic structured data and social media previews for products/posts.
2021 was a busy year for Google algorithm updates – was it just too much?
Why we liked this article Great recap of all of the updates in the year. Bad timing of the November core update so close to Black Friday. Mobile-first indexing is likely to appear in 2022.
Why the first ever drop in Black Friday sales doesn’t quite tell the full story
Why we liked this article How external factors directly impact on traditional eCommerce behavior. Online searches for Black Friday deals are starting earlier. The rise of ethical and sustainability concerns is growing.