The fastest growing video advertising platform is now CTV
Why we liked this article Over 50% of YouTube content is now viewed on CTV The majority of viewing is expected to transition to CTV by 2022 The potential stumbling block to growth is that CTV is a digital medium and is susceptible to bots and ad fraud
How Snapchat is using augmented reality to change the way we look at retail
Why we liked this article Blending Augmented Reality (AR) is impressive! The mix of both AR and retail is a huge opportunity for brands The new dynamic ad formats that are available for advertisers will drive relevancy and increase efficiency.
Pepsi launches a new brand marketing initiative with a series of non-fungible tokens (NFTs)
Why we liked this article Pepsi drops free NFT The brand uses its associations and history in music to drive themed ‘Mic Drop’ genesis collection The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi drink flavors.
Do links still matter for rankings?
Why we liked this article A live, up to date study of the power of backlinks Testing the impact of disavowing and disavow removal of backlinks Find out why SEOs need to be very careful with Google’s disavowal tool
Google Ads announces troubleshooting tools ‘Tag Assistant’ & ‘Explanations’ for campaigns.
Why we liked this article Greater clarity on the types of conversions. Tag Assistant tool to help diagnose issues with conversion actions. Removes the need of having to cross-reference reports.
Take a journey into the history of keywords on Google.
Google is set to scrap smart shopping – and replace it with Google ad Performance Max campaigns tools.
John Lewis’ very own Futurologist shares his trend predictions for 2022.
Why we liked this article Together Apart – trend predicts the arrival of the metaverse and items that only exist in the digital world. Nostalgia Tech – looks like will be breaking out the Betamax VCR! Circular economy – sustainability is a real focus for 2022.
Retailer LUSH announces it is to leave most of the main social media platforms.
NFT’s are quickly becoming the hot ticket in Marketing discussions – but is it still too early for brands?
The team at Moz takes a closer look at ‘Page Authority’ versus ‘Domain Authority’ in relation to links.
Why we liked this article Using raw link count isn’t a great metric. Page-level performance is still important, however you go about achieving it. Causation and Correlation always mean the stats need a closer look.
There are 2 big sources of keyword search volume data from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). Ahrefs compare results between the two to see how much they align.
