A week is a long time in politics and OpenAI!
In a surprising turn of events, Sam Altman is to return as the Chief Executive Officer (CEO) of OpenAI after the company announced that it had reached an “agreement in principle” for his reinstatement. The announcement follows a week of corporate drama that unfolded after Altman’s sudden dismissal on Friday 17th November. The San Francisco-based […]
TikTok announces partnership with Spotify and Amazon Music
TikTok has introduced a new feature called “Add to Music App,” enabling users in the US and UK to save the songs they discover on the platform directly to their preferred music streaming services. This move comes in collaboration with major streaming platforms such as Amazon Music and Spotify. TikTok, renowned for its role in […]
TikTok reveals number of UK firms using platform for ecommerce
TikTok has rapidly become a thriving platform for small and medium-sized businesses (SMEs) in the UK, with almost 1.5 million firms, including family businesses and emerging ventures, using the platform to boost their business. The platform, which launched in the UK in 2018, has become a home for businesses of all kinds and sizes to […]
Here’s to 12 months of ChatGPT! What will the next year bring?
On 30 November 2023, ChatGPT will celebrate its first birthday. Initially seen as a curiosity and a novelty, the chatbot is now firmly part of the daily lives of most marketers. But, while ChatGPT has undoubtedly brought AI technology to the masses, it has also created a host of concerns, including worries about job losses, […]
Google expands its AI Search Generative Experience to 120 countries
Google’s Search Generative Experience (SGE) is expanding its reach to more than 120 new countries and territories, marking its largest international expansion. SGE, powered by generative AI, aims to enhance search experiences by providing AI-powered overviews that compile the most helpful and relevant information for user queries. The expansion includes support for four new languages: […]
Is Apple really ‘falling behind’ in the AI race?
Apple recently embedded a number of new AI-based features in its laptops, phones and watches. But, despite this, some industry experts believe that the company is ‘lagging behind’ its competitors in the ‘AI race’. This is because Apple has taken a unique approach to AI. Rather than looking at solutions that focus on generative AI […]
Will Meta’s ad-free subscription tier satisfy lawmakers?
Meta has announced that it will offer many European users the choice to ‘pay a monthly subscription to use Facebook and Instagram without any ads’. Users who pay the fee will no longer see any ads across Meta’s products, and Meta will no longer be able to use their data for marketing purposes. People using […]
Meta announces launch of broadcast channels on Facebook and Messenger
Facebook and Messenger are set to introduce broadcast channels, a new feature aimed at enhancing engagement between Page managers and followers. Broadcast channels will serve as a one-to-many messaging tool, offering Page administrators, such as creators and public figures, an additional means to connect with their communities. Broadcast channels are designed to enable Page administrators […]
Temu’s growth has been meteoric, but is its marketing spend sustainable?
Over the last year, Temu has gone from an unknown but cheap shopping app to a chart-topping powerhouse. The latest figures show why: the company is investing nearly US$500m every quarter into marketing and promotions. This level of spend is eye watering and leaves one simple question: if the company’s products are so cheap and […]
YouTube announces new AI features within the platform
YouTube is unveiling a range of new products and features aimed at empowering creators of all backgrounds and experience levels to push the boundaries of creative expression. The platform has always been a hub for creativity, and it continues to evolve with innovative tools and technologies to support creators. Here are the key takeaways from […]
Meta’s latest announcements show the company is pivoting to AI
Over the past couple of years, much of the discussion around Meta’s plans for the future have centred on the metaverse, a hypothetical iteration of the Internet as an immersive and collaborative virtual world that users can access via VR and AR headsets. Prior to the creation of ChatGPT, the metaverse was the talk of […]
Meta to expand Meta Verified program to Instagram, Facebook, and WhatsApp
Meta is expanding its Meta Verified program to include businesses on Instagram, Facebook, and WhatsApp. Testing is due to commence for Instagram and Facebook businesses in select countries, with WhatsApp businesses to follow later. The Meta Verified business subscription is aimed at providing several security and technical benefits, including business authentication with a verified badge, […]