Strategists Anonymous: The Maintenance Steps
This is the third in a three-part series detailing a twelve-step programme of digital strategy. If you want to remind yourself of the earlier steps, you can find Steps 1-3 here and Steps 4-9 here. Once you have established a clear strategy and tactics in each of your existing plans, all that remains is to […]
Strategists Anonymous: The Action Steps
This is the second in a three-part series detailing a twelve-step programme of digital strategy. If you want to remind yourself of the first three steps, you can find that article here Now that you understand the problem and you have accepted the solution lies in this programme, it’s time for you to take some […]
Strategists Anonymous: The Understanding Steps
If you’ve found yourself clicking on this article then there’s a good chance that you’re ready to take some steps to improve your approach to your digital marketing strategy. The first three steps are all about understanding the root of the problem and seeing that there is a solution. When you’ve completed these steps, you’ll […]
Strategists Anonymous: A 12-Step Programme of Digital Strategy
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” – Sun Tzu Any business stakeholder will tell you that strategy is important but, when you really dig into it, too many plans are actually a series of tactics packaged together as ‘strategy’. This is due to fundamental […]