British Cycling – Bringing the Joy of Cycling to Everyone Case Study
British Cycling were looking for an actionable content strategy which would satisfy a diverse range of audiences, each with unique motivations and needs.
Objectives
To create a cohesive content strategy that would put key messages in front of the right audiences, at the right time.
To ensure buy-in from all internal stakeholders, so that the strategy didn’t just “gather dust in a virtual drawer.”
Results
We transformed the way British Cycling work, providing them with the tools to prioritise and tailor content for each audience. This has freed up the content team to focus on what they do best: creating quality, engaging content.
British Cycling has launched new channels based on our recommendations, enabling them to meet the needs of different communities better.
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Bringing the Joy of Cycling to Everyone
"We've got more buy-in from across the organisation and our Executive Team on this strategy than we ever have done before on a content strategy, and that impact is crucial."
