WWDC22: inspiration for Apple developers
What is WWDC22? The WWDC is the Apple Worldwide Developers Conference, held annually for insight on all things Apple platforms in terms of change and future direction. WWDC has shifted to an online only event, after historically being a traditional conference that started way back in 1983. Apple developers gain access to sessions with videos, […]
Instagram trials showcase for digital collectibles
As a platform, Instagram prides itself on inspiring people and pushing culture forwards. With its eCommerce offering and previous new features like Stories and Reels, it has always been at the cutting edge of social media. Now, Instagram is looking to embrace blockchain technology. As a result, the social media giant is allowing select creators […]
TikTok’s announced as the Official Entertainment Platform of UEFA Women’s EURO 2022
TikTok has made another substantial investment in women’s sport by becoming the Official Entertainment Platform of UEFA Women’s EURO 2022. TikTok’s history with women’s sport After the social media giant’s successful partnership with UEFA for EURO 2020 and following the incredible growth of women’s sport on the platform, TikTok has made its third significant investment […]
Google and Epidemic Sound: What does the partnership mean for AI and marketing?
Google has announced the launch of an audio-based search tool that runs on Google Cloud. The tool is being launched in collaboration with Epidemic Sound, the market-leading platform for restriction-free music. What is Epidemic Audio Reference and what does it aim to achieve? Epidemic Audio Reference (EAR) is an audio-based search tool. It aims to […]
Big brands engage with the metaverse – what’s the long-term aim?
Things in the world of the metaverse and web3 are moving incredibly quickly. Now, it looks like advocates who claimed that this futuristic, blockchain-based space could be the future of marketing might be onto something. In fact, in the last couple of weeks, several big brands have engaged with the metaverse in significant ways. Let’s […]
BeReal: Is the new social media platform here to stay?
What is Be Real? BeReal is a simple social media application where users post an unedited photo once per day when they receive a push notification. When the user receives the push notification, they have two minutes to send a photo that shows exactly what they’re up to at that moment. Once they’ve done this, […]
Twitter – Elon Musk, the Digital Services Act and open-sourced algorithms
Twitter has always been a place for a spirited discussion of the day’s top news items. But, one particular story has dominated the agenda and has been trending all week: Elon Musk’s takeover of the social media giant. Musk has described Twitter as the “digital town square where matters vital to the future of humanity […]
BeReal USA iOS downloads vs. Insta vs. TikTok vs. Facebook vs. YouTube
BeReal: the new kid on the social media block. Surging in search volume, getting plenty of news but where is it in the popularity stakes against the big boys? For a quick ‘monthly downloads’ analysis, I used Similarweb’s app download monitoring, looking at the U.S market and specifically at iOS devices. What will be interesting […]
Artificial Intelligence market size set to surpass $1,500billion by 2030
Value of artificial intelligence market to surpass $1,500bn by 2030 According to a new study by Precedence Research, the artificial intelligence (AI) market size is projected to surpass $1,597.1 billion by 2030. Overall, this represents a rapid growth. After all, the AI market was valued at $87.04 billion in 2021. Due to this, it’s clear […]
Five Gen Z Trends Shaping the Future of Brand Engagement
Why we liked this article Gen Z’s use social media to follow interests and favourite brands. This means that brands need to keep up with these expectations and engage with Gen Zs by fostering deep and more personalised connections. Influencers and content creators are said to be the key to unlock a strong relationship from […]
Should we include Discord in our marketing efforts?
Often referred to as the ‘enfant terrible’ of social media, Discord is taking the world by storm. But, although many industry experts are citing it as the next big thing, what can it bring to the world of digital marketing? Here, we’ll explain what Discord is, how it differs from traditional social media and community […]
The metaverse and web3 – the future of the internet?
The metaverse and web3 will create new opportunities for brands and marketers alike to connect with customers and online communities. But, is the world ready to embrace web3 and the opportunities it provides? Let’s take a look. The metaverse, web3 and the history of the internet The metaverse itself is a nebulous term that’s hard […]