24 Hours with Instagram Threads
Despite having only launched on the Apple iOS platform on Thursday, the app has already been downloaded over 30 million times in the first 24 hours – apparently making it the most rapidly downloaded app so far. What has been dubbed by some commentators as the ‘Twitter Killer’ we took a look at the platform […]
TikTok experiments with pop-up store for eCommerce creators
TikTok Shop UK had opened its first-ever pop-up store on London’s Oxford Street to showcase the wide range of brands and creators selling products on the platform. The pop-up, which ran from June 30th to July 6th, focused on a number of items from its most popular categories in tech, home & living, and book […]
Instagram is set to launch its rival to Twitter – Threads
Meta, the parent company of Instagram, is set to launch a new app called ‘Threads’ on July 6. The launch coincides with the growing backlash against Twitter, fuelled by Elon Musk’s ownership of the platform. Threads, which is connected to Instagram, has recently appeared in the Apple app store ahead of its official release date. […]
TikTok adds the Tour de France to its growing sports partnership portfolio
TikTok has become an Official Supplier of the Tour de France, marking the first time the popular social media platform has partnered with the historic cycling event. Starting from July 1st, TikTok will offer fans a new and unique way to experience the race. The partnership aims to bring the Tour de France and the […]
Meta reveals series of new AI tools and competing with Twitter
Meta has unveiled a series of new artificial intelligence (AI) tools during an internal company meeting. The tools showcased include chatbots similar to ChatGPT, designed for Messenger and WhatsApp, capable of engaging in conversations with different personas as well as a preview of a potential new app to compete with Twitter (codenamed Project 92). The […]
Can Apple improve on Meta’s vision for the future?
Over 18 months ago, Facebook changed its name to Meta alongside Zuckerberg’s belief that the future of the mobile internet was ‘metaverse’. But18 months later the firm do not appear to have made any further significant progress, despite being quipped as ‘changing the world’. At present, doing something as small as setting up a Memoji […]
Strategists Anonymous: The Maintenance Steps
This is the third in a three-part series detailing a twelve-step programme of digital strategy. If you want to remind yourself of the earlier steps, you can find Steps 1-3 here and Steps 4-9 here. Once you have established a clear strategy and tactics in each of your existing plans, all that remains is to […]
Apple’s App Store stopped more than $2 billion in fraudulent transactions in 2022
In a recent news release, Apple announced that it had prevented more than $2 billion worth of fraudulent transactions from taking place on its App Store in 2022. The company said that, throughout 2022, it had rooted out 428,000 developer accounts and 282 million customer accounts for fraud and abuse. Plus, the company also rejected […]
Strategists Anonymous: The Action Steps
This is the second in a three-part series detailing a twelve-step programme of digital strategy. If you want to remind yourself of the first three steps, you can find that article here Now that you understand the problem and you have accepted the solution lies in this programme, it’s time for you to take some […]
Google launches new folding Pixel phone to compete with Samsung’s Galaxy Z Fold series
In a raft of new announcements at Google’s I/O conference, the big hardware news was the launch of Google’s first foldable phone – the Pixel Fold. The Pixel Fold appears to set itself in direct competition with the Samsung Galaxy Z Flip / Fold series. When the Pixel Fold is fully open, the interior screen […]
Is this the ‘beginning of the end’ for passwords?
Google’s new passkey technology may symbolise the ‘beginning of the end’ for passwords, according to the technology giant. This is because the technology allows a user to authenticate themselves using fingerprint ID, facial ID or a pin on the phone or device they use for authentication purposes. The technology has been developed as part of […]
What we can expect from Slack GPT?
Following its $27.7bn acquisition of Slack in 2021, Salesforce has been exploring ways to use AI to closer integrate both platforms and improve user experience. The firm introduced an incoming generative AI experience entitled Slack GPT at its Saleforce World Tour event last Thursday, which it claims can integrate multiple large language models into workflows. What […]