Strategists Anonymous: The Understanding Steps
If you’ve found yourself clicking on this article then there’s a good chance that you’re ready to take some steps to improve your approach to your digital marketing strategy. The first three steps are all about understanding the root of the problem and seeing that there is a solution. When you’ve completed these steps, you’ll […]
The fall and rise of two social media platforms
In an ever-changing post-covid world, social media platforms are having to work their socks off to remain relevant, follow the latest trends and keep their security features in check, if they are going to continue to appeal to the vast majority of users. Below, we take a look at the latest developments to social media […]
Strategists Anonymous: A 12-Step Programme of Digital Strategy
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” – Sun Tzu Any business stakeholder will tell you that strategy is important but, when you really dig into it, too many plans are actually a series of tactics packaged together as ‘strategy’. This is due to fundamental […]
Microsoft shares rise with AI features a catalyst to growth
Microsoft have announced its shares are up 8.9% as its AI products continue to rise in popularity and boost sales. The Redmond-based tech giant have exceeded analysts’ estimates thanks to key products to include Microsoft’s cloud computing and Office software businesses. The firm have also cited artificial intelligence products such as popular search engine Bing […]
Meta trials WhatsApp payments
Meta has announced that people across Brazil can now pay small businesses directly within a WhatsApp chat. Meta believes that “this seamless and secure checkout experience will be a game-changer for people and small businesses looking to buy and sell on WhatsApp.” This is because it will allow people to buy and sell goods and […]
As TikTok comes under increased scrutiny, what will happen to China’s other popular apps?
In the last few months, TikTok has come under pressure from governments around the world. This is because lawmakers have become increasingly concerned by Beijing’s influence over the platform. With bans currently coming into force, what does this mean for China’s other popular apps? Before we decide, let’s first take a look at some of […]
Artificial Intelligence is on the rise, but so are its flaws
With Artificial Intelligence quickly making its stamp on the world, the race continues for the capabilities and dangers of existing AI systems to be properly studied and improved. This week, we’ve witnessed the start of legal jostling between rival AI experts. AI experts call for a pause on creation of giant AI models More than […]
This week in social: Platforms under the spotlight as US ban looms
Last week, the news cycle was dominated by articles discussing how big tech and social media companies are interacting with governments. Here, we’ve rounded up two of the week’s biggest stories and discussed what they may mean. Could TikTok be subject to a US ban? A couple of weeks ago, members of the US Congress […]
TikTok announces new sponsorships as US lawmakers grill CEO
Last week, TikTok announced that the company had signed new sponsorship agreements with both the Women’s Six Nations and Eurovision. The news came as the social media app’s CEO, Shou Zi Chew, was grilled by US lawmakers about the company’s relationship with China and the protections it has in place for younger users. TikTok renews […]
Last week in AI: Microsoft announces Copilot for Office, while Baidu’s offering fails to impress
So far, 2023 has been the year of AI. From Bard to ChatGPT, the news cycle in the first quarter of the year has been dominated by stories celebrating both the great and controversial aspects of artificial intelligence. Well, last week was no different, and we saw major launches from both Microsoft and Baidu… with […]
Should we be worried about TikTok?
The popular video-sharing app is, once again, subject to claims that its Chinese parent company ByteDance might share user data. Both the FBI and Federal Communications Commission have warned the company could share browsing history, location and biometric identifiers with the Chinese government. The Chinese government implemented a law in 2017 which required companies to […]
Language Model Wars: Google Introduce PaLM API For AI Development
Google have announced the release of a new AI Developers Google Cloud Workspace, which is designed to enable developers to build & deploy AI models quickly and easily. This announcement comes 13 days after Open AI announced ChatGPT and Whisper models are available via an API. It is fair to say that Google and Microsoft […]