TikTok announces plan to sell books directly to users
TikTok has announced new partnerships with HarperCollinsUK, Bloomsbury and retailers WHSmith and Bookshop.org. As a direct result, book lovers will now be able to buy their favourite books without leaving the TikTok app. The growth of #BookTok and TikTok’s move towards book sales In creating these new partnerships, TikTok hopes to build on the success […]
WhatsApp Move into Location Based Marketing with Discover Businesses
As part of a product development push on WhatsApp Business, WhatsApp has launched a new local business directory in Brazil, the UK, Indonesia, Mexico, and Colombia. For now, WhatsApp users in the UK can’t see the directory functionality, but users in Brazil can, with testing initially starting in Sao Paulo. WhatsApp Business launched in 2018 […]
Everything you need to know about social media platform Mastodon
News of Elon Musk’s takeover of Twitter has caused some to look for alternates to the social networking giant. As a result, interest in the open-source social media platform known as Mastodon has spiked. Labelled by some as a ‘Twitter killer’, the Mastodon app has shot up the charts on iOS and Android over the […]
Snapchat releases new features exclusively for paid subscribers
Thanks to a raft of newly-available features, Snapchat Plus subscribers can now set their stories to run for up to a week. Additional features that are now available to subscribers include custom notification sounds and colourful camera frames. Snapchat Plus is Snapchat’s premium subscription tier. For $3.99 per month, subscribers receive a series of exclusive […]
FuboTV shuts down its sports betting service, creating more questions than answers
Live TV streaming platform FuboTV has shocked sports bettors by announcing its decision to close Fubo Gaming and the Fubo Sportsbook product. The move was especially surprising as it coincided with FuboTV announcing preliminary earnings results of over 1.2 million subscribers and income for the quarter that exceeded its prior guidance. When launching Fubo Sportsbook […]
Google announces plans to close its Stadia cloud service
Google has announced that the company will close its Stadia cloud gaming service and refund existing players. When Google launched Stadia less than three years ago, it announced that it would be a “Netflix for games”. However, the gaming service has failed to capture the imagination of gamers and the company will now cut its […]
Apple Pay Later is delayed as company faces “technical and engineering issues”
Reports suggest that Apple’s much-publicised buy now, pay later service may not arrive until next year. This is because the company is reportedly facing “significant” setbacks. Apple Pay Later will be Apple’s entry into the buy now, pay later (BNPL) market. It will allow customers to make a payment through Apple Pay and then pay […]
Google throws its support behind web3 with investment in blockchain startup
Google Cloud has announced a strategic collaboration with BNB Chain. In joining forces, the two organisations will provide foundational infrastructure, cloud computing credits, mentorship and enhanced technical support to advance high-growth, early-stage web3 and blockchain projects. Google Cloud has partnered with BNB Chain, which is the largest smart contract blockchain in terms of transaction volume […]
Snapchat’s turnaround plan leaked
In a now leaked internal memo, Snap’s CEO Evan Spiegel has explained to employees that Snapchat is aiming to reach $6 billion in revenue and 450 million users next year. Within his letter to employees, Spiegel said “we saw challenges on the horizon, and hedged our bets accordingly, but still got punched in the face […]
Will Artificial Intelligence replace copywriters?
Will AI replace copywriters? Estimates suggest that emerging technologies such as artificial intelligence (AI) and machine learning will displace 85 million jobs by 2025. In the world of digital marketing, there’s a growing belief that these emerging technologies pose a particular threat to content writers and copywriters. But, can AI copywriting tools really replace talented […]
TikTok begins to sell fresh food in the UK
TikTok has announced that, for the first time in the UK, users are now able to purchase fresh food directly through TikTok Shop. The first fresh food brands to launch on TikTok Shop include much-loved pasta brand Pasta Evangelists, online fishmonger The Fish Society and The Veg Box Company. TikTok brings viral food trends to […]
Instagram U-Turns on TikTok-style revamp
Following a backlash from online influencers, celebrities and users, Instagram has announced that the platform is pausing its recent rollout of new features. Users of the platform criticised Instagram’s newly revamped display and feeds, which limited the number of posts users saw from friends, followers and family members and prioritised video content over pictures. Critics […]