Explore the Next Level of Google Search with Enhanced AI
We are excited to share significant updates to Google Search, with the eagerly anticipated ‘AI Mode’ being rolled out in the US, which is designed to provide deeper functionality for longer questions and LLM style prompting. AI mode offers advanced reasoning and the ability to understand information across different formats. You’ll find it easier to […]
Google’s AI Mode marks a new chapter for Search
In May 2025, Google unveiled major updates to its AI Mode, marking a transformative step in how people search and interact with information online. Now available to all users in the U.S. via Search Labs, without a waitlist, AI Mode introduces a conversational, more natural search experience. Users can ask multi-step or complex questions and […]
Whatever the business problem, marketing is the answer
I regularly see CMOs and Marketing Directors posting on LinkedIn bemoaning the fact that marketing is seen as a cost centre and not a strategic business driver, that they’re given a task but don’t have any say in whether that’s the right thing to do. What I don’t see often enough are marketing leaders showing […]
Meta launches Meta AI App: showcasing social AI integration
Meta has officially launched its standalone AI assistant app, Meta AI, powered by the company’s latest Llama 4 large language model. This release marks a major step forward in making artificial intelligence more accessible and integrated into everyday digital life, especially across Meta’s family of platforms: Facebook, Instagram, WhatsApp, and Messenger. One of the app’s […]
Threads web experience is given key upgrade
Meta has implemented significant enhancements to Threads’ web platform, optimising functionality and user experience for both content creators and general users alike. Enhanced Content Management Tools The new “Insights” feature provides comprehensive analytics on post performance, including metrics for views, engagement, and sharing. Additionally, follower demographics data offers valuable information on audience composition, growth patterns, […]
Snapchat unveils sponsored generative AI lenses
Snapchat has launched its first generative AI-powered video Lenses, marking a new milestone in creative content for its users. These cutting-edge features are available exclusively to Snapchat+ Platinum subscribers, who now have access to a suite of Lenses that use artificial intelligence to generate dynamic, visually rich videos. The new AI Lenses include three initial […]
OpenAI releases groundbreaking AI Models: o3 and o4-mini
OpenAI has recently unveiled two powerful AI models, o3 and o4-mini, setting a new benchmark for artificial intelligence performance. These models are designed to significantly enhance capabilities in reasoning, visual understanding, and tool integration. The o3 model represents OpenAI’s most advanced AI for reasoning yet. It performs exceptionally well in complex areas such as coding, […]
We don’t talk about the other P’s enough
In an alarming number of businesses, marketing has been shunted to the kids’ table and has been maligned as glorified advertising or comms. But a return to basic principles could help to shake that misconception and put marketing back where it ought to be: at the heart of business decision-making. Three missing Ps In 1960, […]
Gemini 2.5 AI model is released
Google DeepMind has unveiled Gemini 2.5, the latest iteration in its series of artificial intelligence models. This release marks a significant advancement in AI capabilities, particularly in reasoning and multimodal processing. Enhanced Reasoning Capabilities A standout feature of Gemini 2.5 is its sophisticated reasoning ability. Unlike earlier models that generated responses in a linear fashion, […]
NVIDIA, Alphabet, and Google join forces to advance AI innovation
A groundbreaking collaboration between NVIDIA, Alphabet, and Google is set to redefine the future of artificial intelligence (AI). This partnership focuses on driving advancements in agentic AI and physical AI, enabling more autonomous decision-making, accelerating robotics development, and improving industries such as healthcare, manufacturing, and energy. Agentic AI refers to intelligent systems capable of reasoning, […]
Google unveils new Gemini features to enhance collaboration and creativity
Google has introduced two new features for its AI assistant, Gemini, designed to improve collaboration and creativity: Canvas and Audio Overviews. These innovations aim to provide a more interactive and personalised experience, helping users integrate AI into their daily work and creative projects more seamlessly. Canvas: A Dynamic and Collaborative Workspace Canvas offers users a […]
AI: A performance enhancing drug for ecommerce
Everyone is getting excited about the potential impact of AI in ecommerce, and rightly so. Those who take the necessary steps to accurately capture data and use it strategically will unleash its power to Augment Innovation. But in the race to implement AI, many businesses will fail to put these foundations in place, and will […]