Google rebuilds Shopping platform with AI interface
Google has introduced a revamped version of Google Shopping, rebuilt entirely with artificial intelligence (AI) to enhance the shopping experience. The transformation integrates AI technology with the 45 billion product listings in Google’s Shopping Graph, utilising Gemini models to provide users with a more personalised and efficient online shopping platform. This upgraded version of Google […]
Dunelm adopts Google Cloud AI for eCommerce strategy
Dunelm, the UK’s leading homewares retailer, has enhanced its online shopping experience through a collaboration with Google Cloud. The retailer has integrated Google Cloud’s advanced generative AI technology, specifically Vertex AI Search for Retail, into its website. This implementation by the retailer aims to modernise its product discovery on Dunelm.com, allowing customers to navigate the […]
TikTok release new brand advertising tools
TikTok’s latest advertising innovations was recently launched at Advertising Week. These new tools aim to help brands achieve better business outcomes through automated performance advertising, enhanced measurement capabilities, and advanced privacy technologies. TikTok, a platform with over 1 billion users, continues to position itself as a hub for advertisers to connect with their audience and […]
Google expands AI integration into Search results
Google’s has announced how it’s planning to integrate its recent advancements in AI-driven Search, highlighting how they’re transforming how users interact with information. Google has consistently expanded its search capabilities, allowing users to search by typing queries, using images, or even humming tunes. AI has played a crucial role in this evolution, with Google’s Gemini […]
Snap extends its partnership with Google Cloud to enhance AI strategy
Snap Inc. and Google Cloud have expanded their strategic partnership to enhance the generative AI experiences within Snapchat’s AI-powered chatbot, My AI. This ongoing collaboration integrates Google’s Gemini on Vertex AI, enabling My AI to provide multimodal functionalities, such as processing and understanding different types of information like text, audio, images, videos, and even code. […]
Meta launches Orion – Augmented Reality Glasses
Five years ago, Meta announced its plan to develop augmented reality (AR) glasses, aiming to integrate digital information into the physical world without sacrificing presence in real life. Today, Meta introduces Orion, a groundbreaking pair of AR glasses, which the company describes as “the most advanced pair of AR glasses ever made.” Orion seeks to […]
One man’s sh*t is another man’s fertiliser
I’m on a crusade to rehabilitate ‘wastage’, a term which I think is both unfair and short-sighted. Now on the face of it, that probably sounds slightly mad – after all, isn’t one of the main benefits of digital marketing our ability to target our audience more precisely and make sure that every penny is […]
OpenAI previews next big AI leap with o-1 model
OpenAI recently introduced the o1-preview, the first in a new series of advanced AI models designed for solving complex reasoning problems, particularly in the fields of science, coding, and mathematics. This model is built to engage in deeper thinking, refining its responses more carefully than earlier models. It can tackle harder tasks by evaluating different […]
TikTok announces renewed NFL sport partnership with multiyear agreement
TikTok has solidified its media role as a hub for NFL content, boasting over 11 million posts under hashtags like #NFL, #NFLPlayoffs, and #SuperBowl, and accumulating 5 billion views during the 2023 season. Since launching its official account in 2019, the NFL has expanded its TikTok presence through regional accounts to engage a growing global […]
Apple announces AI – Apple Intelligence at Keynote launch
Apple’s announcement of “Apple Intelligence” at this year’s keynote launch marks a significant leap in integrating advanced generative models and personal context into its devices, enhancing usability and productivity. Set to launch with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 next month, Apple Intelligence aims to deliver a seamless experience by allowing users to […]
Snapchat turns thirteen – what next?
As Snap becomes a big-tech teenager, its CEO Evan Spiegel makes the unusual move to publish an internal note, sent to all Snap Inc staff, that is incredibly transparent about Snap Inc.’s recent achievements, challenges, and future goals, highlighting the company’s efforts to return to growth after years of revenue decline. In his note, there […]
Apple announce key updates to Sports App
Apple Sports, a free app for iPhone users, has rolled out new updates just in time for the NFL and European football seasons, enhancing its offerings to sports fans. The app, which provides real-time scores, stats, and more, now includes improved features for tracking NFL and college football games. These updates feature enhanced play-by-play options, […]