Bluesky and Threads increase in new users following US elections
Bluesky, the social media platform originally developed within Twitter and now an independent company, has gained over 1 million new users since the recent US election. Many users are reportedly migrating from X, formerly known as Twitter, in response to rising misinformation and offensive content, which has been associated with Elon Musk’s collaboration with US […]
Google begins rollout of November 2024 Core Algorithm Update
It’s that time of year when Google periodically releases its core updates, to improve its search algorithms. These core updates are broad and not targeted at specific sites, meaning most websites might not notice significant changes. However, it is always prudent to keep a close eye on your site, especially if you are a content […]
Reddit makes its first profit in 20 years and reaches 100 million users
Reddit recently reported its first quarterly profit since going public, resulting in a significant 35% surge in its stock price. The company, known for its user-driven communities or “subreddits,” achieved a net profit of $29.9 million, alongside a strong revenue of $348.4 million, marking a 68% year-over-year increase and surpassing analyst expectations. This financial growth […]
Does AI spell the end for Strategists?
It’s almost two years since the launch of ChatGPT and the proliferation of AI tools in marketing has accelerated since, to the point that there are genuine questions as to whether automation can outright replace human roles in the near future. This is a potentially provocative, and even uncomfortable, question for strategists like myself, but […]
OpenAI launch SearchGPT as ChatGPT’s real-time Search engine
ChatGPT has significantly improved its web search functionality, enabling users to access fast, relevant answers directly within their chat interface, complemented by links to web sources. This new Search feature merges the advantages of a conversational AI interface with the practicality of timely updates on various topics, such as news, sports scores, and financial data, […]
Google accelerates use of AI Overviews in Search
Google’s has announced that it is expanding AI Overviews in Search to reach more than a billion global users each month by launching in over 100 countries and adding support for multiple languages. This major expansion allows users around the world to search with AI-powered summaries, which help people find information more easily and connect […]
Apple TV and TikTok to collaborate on Major League Soccer to Present ‘Player Spotlight: Messi’
On Friday, October 25, at 8:45 p.m. ET, TikTok will stream a special “Player Spotlight” featuring Inter Miami CF captain Lionel Messi during the Audi 2024 MLS Cup Playoffs. The TikTok live stream, focusing exclusively on Messi throughout the game, will be available on the @MLS and @InterMiamiCF TikTok accounts starting five minutes before kickoff. […]
Anthropic announce significant AI upgrades to Claude 3.5 Sonnet, and a new model, Claude 3.5 Haiku
Anthropic have announced several key developments in AI, introducing the upgraded Claude 3.5 Sonnet and a new model, Claude 3.5 Haiku. Both models offer significant advancements, particularly in coding and tool-use tasks. Claude 3.5 Sonnet, in particular, has made impressive improvements, increasing its performance on coding benchmarks like SWE-bench Verified from 33.4% to 49.0%. This […]
Meta to rollout Facebook Content Monetisation beta program
Facebook is launching a new monetisation program, Facebook Content Monetisation, in October, which will streamline and expand earning opportunities for content creators. This beta program combines three existing monetisation options — In-stream Ads, Ads on Reels, and the Performance Bonus — into a single system that allows creators to earn money from a wider variety […]
Apple update branding tools to upgrade Business Connect platform
With Apple Business Connect, businesses of all sizes, regardless of whether they have a physical location, can create a brand that appears to over 1 billion Apple users. Apple has expanded its tools to help businesses, regardless of size or physical presence, connect with over 1 billion Apple users through its Apple Business Connect platform. […]
Google rebuilds Shopping platform with AI interface
Google has introduced a revamped version of Google Shopping, rebuilt entirely with artificial intelligence (AI) to enhance the shopping experience. The transformation integrates AI technology with the 45 billion product listings in Google’s Shopping Graph, utilising Gemini models to provide users with a more personalised and efficient online shopping platform. This upgraded version of Google […]
Dunelm adopts Google Cloud AI for eCommerce strategy
Dunelm, the UK’s leading homewares retailer, has enhanced its online shopping experience through a collaboration with Google Cloud. The retailer has integrated Google Cloud’s advanced generative AI technology, specifically Vertex AI Search for Retail, into its website. This implementation by the retailer aims to modernise its product discovery on Dunelm.com, allowing customers to navigate the […]