Google announces new search features for compliance with EU Digital Markets Act
Google is gearing up to implement new search features in Europe in compliance with the Digital Markets Act (DMA), a regulation by the European Union aimed at regulating tech giants. The changes, designed for the European Economic Area (EEA), include innovative search experiences such as rich results carousels, aggregator links, and flight information boxes. Among […]
Meta announce new labelling of AI-Generated Images on Facebook, Instagram and Threads
Meta, a company deeply invested in AI development, has witnessed a surge in creativity with the use of its new generative AI tools, such as the Meta AI image generator, which enables users to create images from simple text prompts. As AI-generated content becomes increasingly prevalent, Meta acknowledges the importance of transparency in distinguishing between […]
Alphabet sees drop in core Google advertising revenue
In the final quarter of 2023, Alphabet, the parent company of Google, reported a significant miss in predicted advertising revenue, which triggered a more than 5% drop in Alphabet stock during after-hours trading. Despite narrowly surpassing overall revenue predictions at $86.31 billion, compared to the expected $85.36 billion and marking a 13% YoY increase, the […]
Case Study: 75% Of Google News Highest Ranking Articles Block ChatGPT
With the explosion of ChatGPT in 2023, it has been well documented that major players in journalism were blocking OpenAI’s crawlers from indexing their web content. With Google very much transitioning to an artificial intelligence (AI) first company, Google’s Search Generative Experience (SGE) experiment poses one key question: How much traffic will Google generate to […]
Google adds new ‘Circle to Search’ feature to Android phones
Google has introduced a new feature called “Circle to Search,” aiming to enhance the search experience on Android phones. This innovation allows users to search for information without having to switch between apps. The feature is designed to be intuitive, enabling users to perform searches with simple gestures like circling, highlighting, scribbling, or tapping. With […]
TikTok launches new campaign to focus on Search
TikTok announces the start of a new advertising campaign called “It Starts on TikTok,” which highlights the platform as a source of information in what is a shift towards Search, in what is seen as a direct challenge to Google. The new campaign emphasises the diverse journeys that begin with a simple search on TikTok, […]
Alphabet announces drop in core Google advertising revenue
In the final quarter of 2023, Alphabet, the parent company of Google, reported a significant miss in predicted advertising revenue, which triggered a more than 5% drop in Alphabet stock during after-hours trading. Despite narrowly surpassing overall revenue predictions at $86.31 billion, compared to the expected $85.36 billion and marking a 13% YoY increase, the […]
The big players in tech are starting to take sides in AI – who will win?
Last week, Meta and IBM officially launched a new group called the ‘AI Alliance’, which aims to promote open-source AI development. Although the formation of the group is in itself a talking point, much of the chatter around the announcement has centred on who isn’t involved, including Microsoft, OpenAI and Google. In fact, the AI […]
Google announces latest AI upgrade to Bard – Gemini
Demis Hassabis, CEO and Co-Founder of Google DeepMind, has introduced Gemini, Google’s latest and most advanced AI model, in an article highlighting its key features and capabilities. Gemini is positioned as Google’s largest and most flexible AI model, with the ability to efficiently operate across various platforms, from data centers to mobile devices. Google outlines […]
Farewell to a Beloved Ranking Factor: In Memory of Backlinks?
At a very basic level, we’ve generally viewed backlinks as digital ‘votes’, pretty much an indicator to search engines that others view the content or site positively. Way back in the depths of time (well, in pre-Penguin days anyway), everything was therefore fairly straightforward when it came to links: the more links pointed at a […]
Google expands its AI Search Generative Experience to 120 countries
Google’s Search Generative Experience (SGE) is expanding its reach to more than 120 new countries and territories, marking its largest international expansion. SGE, powered by generative AI, aims to enhance search experiences by providing AI-powered overviews that compile the most helpful and relevant information for user queries. The expansion includes support for four new languages: […]
Keyword research in the Helpful Content era
Now that the dust has settled on the latest Helpful Content Update, albeit only into more dust kicked up by the October Core and Spam Updates, it’s probably a good time to think about what’s changed and what this means for our approach to search marketing. What is the helpful content system? In Google’s own […]