Google rolls out new AI and AR features, including immersive maps
Google has announced a number of upgrades to Google Maps. In doing so, the company is demonstrating how artificial intelligence (AI) and augmented reality (AR) can bringing immersive, intuitive maps to life. Google launches ‘immersive view’ Google’s ‘immersive view’ will provide users with a new way to explore an area. In fact, the company says […]
Google Update – February 2023
There were major changes in the Google SERPs last week. Webmasters reported significant drops in traffic on specific days last week pointing to a Google update. This has not been confirmed by Google but often updates happen and nothing is officially announced. According to Analytics Expert Ben Luong, “I was working with a client who […]
Google aims to make Chrome’s picture-in-picture functionality more useful
The latest Chrome beta (version 111) includes a free trial for a new feature that could make Chrome’s picture-in-picture feature significantly more useful for users. At present, this picture-in-picture feature can only be used for playing videos. However, if the trial is successful, it may one day allow people to display any form of web […]
First Impressions – Bing/ChatGPT integration (Prometheus model)
So, before I start I’d like to say that I believe Bing/ChatGPT integration (Prometheus model) will be important and in some way change how we search. But from the basic example results offered up by Bing, lets say I am less than impressed. Whilst Google has been mocked for their $100 billion AI mistake, Bing’s […]
ChatGPT reaches one hundred million users, but flaws remain in popular chatbot
Analysts of ChatGPT announced this week the chatbot had already reached 100 million users since its launch two months ago. According to analysis data firm, Similarweb, in January, a total of 590 million visits to ChatGPT were recorded from 100 million unique users, described as “unprecedented growth for a consumer app” by investment bank UBS. […]
Which Pizza brands are the most highly ranked in Google local listings?
Happy Pizza Day from Spike! Across the globe, people will be debating what toppings to go for on their slab of pizza. Our local SEO team (as wild as they are!) were keen to understand which Pizza brands hold the top Google Business Profile positions based on 150 different sets of coordinates in the local […]
You can now add an SEO title and description to LinkedIn articles
If you regularly publish articles on LinkedIn, then you’ll be thrilled to hear that you can now customise how your article’s SEO title and description will appear in search engines. This applies to both articles you post in the future and articles you’ve already published. How to add an SEO title and description to a […]
Google’s John Mueller posts scathing critiques of negative SEO and link disavow companies
This week, Google Search Advocate and prominent Googler John Mueller made a series of strong statements regarding companies that provide negative SEO services. He also made a number of negative remarks about agencies that provide link disavow services. What are negative SEO companies and the link disavow tool? Before we dig into the arguments, let’s […]
Why is Alphabet so rattled by ChatGPT?
In December 2022, Google issued “code red” in response to the launch of ChatGPT, a conversational-artificial-intelligence chatbot created by OpenAI. The latest buzzy chatbot, sparked concerns over the future of Google’s search engine business, and Sundar Pichai, CEO of Google and its parent company, Alphabet, held several meetings around Google’s AI strategy, according to an […]
Apple is increasing its range of smartphone services – should Google be worried?
Apple is increasing its range of smartphone services – should Google be worried? A report released by the Financial Times has referred to the “silent war” between rival tech giants, Google, and Apple, as both companies battle to improve their Smartphone offering. The report describes how Apple is making moves to disconnect its mobile operating […]
Microsoft and Alphabet announce huge layoffs as both companies look to AI
Last week, both Microsoft and Alphabet announced that they were cutting around 10,000 jobs apiece. As the global outlook weakens and an increasing number of large US tech players announce sweeping job losses, could it be the case that these companies are ditching human workers in favour of investing in AI? Microsoft’s layoffs come as […]
Apple Continue To Strengthen Their Local Search Offering With Business Connect
Apple have launched a new feature that puts small businesses directly in touch with its listings – without the need for Google. Apple Business Connect is a totally free tool that lets businesses add more information to their listings and customise the way it appears across Apple’s services. The new Business Connect tool will enable […]