12 new eCommerce metrics are now available in Google Analytics 4
On 10 January 2023, Google announced that it was introducing new eCommerce dimensions and metrics in Google Analytics 4. As a result, Google Analytics now provides users with an item-scoped and event-scoped version of each eCommerce metric. Due to this, you can now analyse information about your products or services and separately analyse important eCommerce […]
Microsoft set to rival Google with integration of ChatGPT into Bing
Microsoft are reportedly planning on integrating one of the latest AI tools, ChatGPT, with its own web search engine, Bing, to answer search queries. The version of Bing that uses ChatGPT is planned to launch by the end of March to compete against Google. How could ChatGPT rival Google? Both Bing and Google already display […]
Local Search: What you need to be thinking about in 2023
Local Search: What you need to be thinking about in 2023 When looking at local search you could be forgiven for thinking that pretty much nothing ever changes. When researching for this piece, I was reading around a number of the published guides and generally it seems that many of the top-ranking guides are simply […]
Google releases December 2022 link spam update
Google Search have released a link spam update which uses the power of SpamBrain to reduce the impact of unnatural links on search results. This is a global update affecting all languages and it will take two weeks to rollout. Google have confirmed it will continue to roll out the December 2022 helpful content system, while […]
What is the future impact of AI ChatGPT on SEO?
Spike’s Head of SEO Training, Steve Bailey, takes a rather surprising look at how ChatGPT, and other versions of AI content creation, are now being deployed, and shares his views on how they are likely to change the digital landscape.
Google rolls out new features to improve the search experience for uncertain searchers
Over in the US, Google has launched a raft of new features that will help improve the search experience for those who are unsure what they’re looking for or want to find something new. Google’s new features went live last week, and they intend to make it even easier for searchers to take a deeper […]
Setting Meaningful SEO KPIs: Get it Right
Setting KPIs seems dead easy Setting SEO KPIs is a crucial element of what is quite an abstract marketing activity. Whether you’ve been involved in the process before or not, it might seem dead straightforward. However, it’s fair to say that the devil is in the detail. The most common SEO KPIs are any of […]
Google predicts strength of backlinks as a ranking factor to drop over time
About This Result – Links always likely to benefit your website Steve Bailey, Spike’s Head of SEO Training takes a closer look at backlinks, following the recent comments by Google Search Advocate, John Mueller, who suggested that the strength of backlinks, as a ranking factor will drop over time. John Mueller recently stated; “Well, it’s […]
Are TikTok eating YouTube in Google’s results?
Are TikTok eating YouTube in Google’s results? During 2022, TikTok has had a real jump in Google’s organic search results. My analysis back in June highlighted a 50% increase in Google US non-brand #1 rankings over the period of Google’s May 2022 Core Search Update, where we have seen Tiktok.com hovering up lots of top […]
Ex-Google boss launches advert and tracker-free search engine
Last week, an advert-and tracker-free search engine launched in the UK, France and Germany. Created by ex-Google senior vice president of advertising and commerce Sridhar Ramaswamy, Neeva is a search engine that is entirely ad-free. Although it is free for users to search, other features such as password manager access and virtual private network (VPN) […]
Top 5 things to consider before starting SEO on your website
Spike’s SEO Training Director, Steve Bailey answers some of the big questions in technical SEO today. In his very first video in this series of ‘ask Spike a question’, Steve tackles five of the most important questions you should be asking first- before looking to engage an SEO specialist.
From Panda to Helpful Content: 38 SEO questions you have to answer
Google’s most recent ‘helpful content update’ was announced in August 2022 and finished rolling out on the 9th September. After the dust settled, I wanted to reflect on the similarities and cross over with Google. Overall, I welcome the support Google has given the SEO community to guide class leading strategy. Google Helpful Content Update […]