SparkToro & Followerwonk Joint Twitter Analysis: Nearly 20% of Active Accounts Are Fake or Spam
Why we liked this article Strong data analysis shows that of 44,058 public Twitter accounts that have tweeted in the last 90 days. 19.42% are likely spam or fake. Which is 4x times more than Twitter’s own estimate. Transparent methodology of data analyzed. Interesting comparison of fake Twitter accounts and the percentage of fake/spam followers […]
What Makes a Good Backlink for SEO? Here are the Key Factors
When working on an off-page SEO strategy, you always want to find the best links for your client’s brand – there are numerous factors involved in Google rankings and backlink quality; moreover, these factors change regularly. As a general rule, ensuring the link you acquire is earnt naturally, rather than using black hat tactics, will […]
Can AI Perform SEO? Experimenting with OpenAI’s GPT-3
Why we liked this article GPT-3 could be used for intermediate SEO work such as building internal links at scale. AI SEO can successfully state or comment on the fundamentals of organic search, using unique text. Whilst AI SEO can demonstrate more ability than a complete novice or zero-knowledge, there is a significant gap between […]
Top Strategies for Earning Quality Links in 2023
What is link earning? Link earning refers to the generation of backlinks to your web content by engaging relevant audiences who are themselves involved in online content creation. A search engine can then use this information to ‘reward’ the website receiving the ‘vote’ to positively influence its organic search rankings. Is there a difference […]
Updates to Semrush UK database improves search volume data
Why we liked this article The total size of the UK SEMRush keyword database is set to increase by 45%. That’s an uplift from 894 million to 1.3 billion keywords We may see a domain’s estimated traffic and keyword trend data fluctuate throughout April because of this rollout The update to the UK database was […]
Free hotel booking links: how search is changing for hoteliers
The last couple of years have been incredibly difficult for hoteliers and online travel agents. With the pandemic placing restrictions on both overseas and domestic travel, everyone from small bed and breakfast owners to multi-national hoteliers suffered from a sharp decline in bookings. Thankfully, we’re now emerging from the other side of the pandemic. This […]
Global Insights Briefing: Looking for new experiences
Why we liked this article Google’s own data team produce some fascinating insights The shift from Pandemic throws up some interesting key search terms Experience related focus will be keyword to search for 2022
Toxic Backlinks? Is it still relevant to look at them?
Spike’s SEO Training Director, Steve Bailey, shares his insights into Backlinks and explains how Google treats Widget Links and a view that Google just ignores bad links it finds ‘trivial’ to find.
Top Stories 7-Pack Tops the SERPs
Why we liked this article Insight into what Google is proposing, as well as taking away! The suggestion is that Google is testing how searchers interact with news results and trying to separate news as a part of a SERP (when multiple types of content are useful) versus news as a primary intent. Organic SEO […]
Ecommerce and Gamification
Ecommerce and Gamification If you want to increase sales and exposure in your online business, then engagement in your ecommerce strategy is vital. Making customers feel wanted, happy and satisfied is a key part of any business providing any service or product, and those businesses who excel in their customer engagement are those that succeed […]
Google’s “News Showcase” Feature Will Benefit both Publishers and Users
Revealed in its latest blog, Google is rolling out ‘News Showcase’, a brand new development to Google News products. As more than 90% of the publications that are part of News Showcase represent local or community news, this positive change will allow local publishers to appear in the News Showcase panel, whilst helping users source […]
What is hidden search intent?
Why we liked this article Defines what is hidden search intent and how digital marketers can use it in building a content strategy. Understanding the underlining intent from searches is pivotal. While it’s hard to find keywords where the pain points, emotions, and intents of users have not already been covered by someone else it’s […]