3 Unconventional CRO Tactics To Skyrocket Your Revenue
Why we liked this article Augmented Reality will be the future for eCommerce success. GTM (Google Tag Manager) is going to be a key tool for increasing micro-conversion rates. Time to harness the power of dynamic video personalisation.
First impressions of Web 3.0
Why we liked this article A deep dive into what Web 3.0 can offer Who’s it for and how it’s refined from learnings in web 2.0 Caution about how NFT and Blockchain actually operate.
How to follow Google’s best practice for XML sitemaps & RSS/Atom feeds
XML, RSS and Atom feeds – why are these important? Google use these feed types for different reasons, but having (and submitting) both is important for optimum indexation. An XML sitemap contains information about the whole website and therefore potentially quite a heavy file. Contrastingly RSS and Atom feeds show most recent content and are […]
Google confirms that it does not use Brand Mentions in its search ranking
Why we liked this article Confirmation from Google that brands mentions are not used. Clarity on the SEO question around implied links. Brand mentions are still useful to raise awareness.
Google is rolling out a new Top stories design for its desktop version of search results
Why we liked this article Should now match the experience with the mobile version. Interesting to see if this impacts traffic. The new large image box may have a significant impact on search.
Shopify launches new Yoast App
Why we liked this article Yoast SEO for Shopify launches this month. After the trial period, users can go forward with a monthly subscription to maintain the Yoast functionality. The Yoast functionality includes SEO analysis, readability analysis, automatic structured data and social media previews for products/posts.
2021 was a busy year for Google algorithm updates – was it just too much?
Why we liked this article Great recap of all of the updates in the year. Bad timing of the November core update so close to Black Friday. Mobile-first indexing is likely to appear in 2022.
Do links still matter for rankings?
Why we liked this article A live, up to date study of the power of backlinks Testing the impact of disavowing and disavow removal of backlinks Find out why SEOs need to be very careful with Google’s disavowal tool
The team at Moz takes a closer look at ‘Page Authority’ versus ‘Domain Authority’ in relation to links.
Why we liked this article Using raw link count isn’t a great metric. Page-level performance is still important, however you go about achieving it. Causation and Correlation always mean the stats need a closer look.
There are 2 big sources of keyword search volume data from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). Ahrefs compare results between the two to see how much they align.
Google rolls out its latest core update, just days before Black Friday launches.
Google issues a new detailed update to its Page Quality (PQ) Rating Guidelines.
