Yahoo! purchases 25% of Taboola, but why?
Although its revenues are declining thanks to weaknesses in the digital advertising market, internet giants Yahoo! have purchased a 25% stake in advertising network, Taboola. As part of the deal, Yahoo! has finalised a 30-year exclusive advertising partnership with Taboola. In addition, the deal also allows Yahoo! to use Taboola’s tech to manage its native […]
YouTube adds 30 million Premium subscribers and Google Ads provides a new way to stop ad repetition
YouTube has surpassed 80 million Music and Premium subscribers. This means that, in the past year alone, YouTube has added 30 million paid subscribers. Earlier this year, the company announced a $6B revenue contribution to the music industry, with 30% coming from user-generated content. The company claims that it remains committed to becoming the #1 […]
Taboola Trend insights can help to improve your marketing campaigns
As marketers, it’s very easy to settle into old routines when creating new campaigns. Experience is vital to success, but is the ‘we already know what works’ attitude a growth mindset? To truly optimise results, we should continually be looking for new insights that can help clients to grow their businesses. A relatively little known […]
Meta’s Transparency Drive – A New Dawn or Forced Change?
Recently, it was announced that PyTorch, the Meta-created open source AI research framework, will now be independently governed by the fledgling PyTorch Foundation. Moving forward this ensures that decisions regarding PyTorch will be made “in a transparent and open manner by a diverse group of board members for many years to come.” Initially, the governing […]
Facebook Ad Account Disabled? – Your Options Explained
In 2021, Meta recorded revenues of $117 billion, nearly all of which was generated through businesses paying to advertise on their Facebook and Instagram platforms. With Meta so reliant on this revenue, it is both puzzling and frustrating that their support for advertisers is shockingly bad. The internet is awash with stories of both small […]
Google announces a raft of new Shopping campaign features
As the Christmas Shopping season starts to come into view, Google has announced four new features that advertisers can implement in their ad campaigns and merchant feeds. These are: Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Let’s dig into each in greater detail… Conversion […]
YouTube improves functionality for content creators with key upgrades
YouTube is adding more metrics for creators in its main app. These changes will bring it to parity with the YouTube Studio app. Added to this, YouTube is also upgrading Live Control Room so that creators have the ability to moderate chats during livestreams. YouTube adds key metrics for posts in the main app Increased […]
Research shows Meta is injecting code into websites to track its users
Research shows Meta is injecting code into websites to track its users This year, Meta has made the headlines for all the wrong reasons. However, the past couple of weeks have been particularly bruising for the tech giant. Initially, Meta began to receive bad press due to negative reviews about its AI. However, the company […]
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing has recently added three annotations to its shopping search results pages. These annotations show price history, available coupons and ethical choice ratings. The company believes that the changes will help save customers both time and money. Now, on its search results page (when third-party cookies are enabled), Bing presents customers with a graph […]
How long will Baidu’s search ad revenue dip last?
Amongst anxiety in the marketing industry, the digital ad revenue drop that Baidu have recently reported could last up to 4 years from this point according to eMarketer projections. The Chinese search engine powerhouse reported a 4% dip in digital advertising during Q1 2022, with their company performance being propped up by innovation in AI […]
5 Essential Questions to Ask in Every PPC Audit
Why we liked this article Audits aren’t just for new accounts. They’re great for internal planning and help to worth quarterly and yearly strategies, especially if you’ve been working an account for a while. They’re not just to pick out glaring faults. Use them to make marginal gains that will help to improve an account. […]
How to get better leads and conversions with Google’s AI
Why we liked this article Value based bidding can work for you if you have different values for different customers, i.e. new customers vs returning customers. You can enhance the value of conversion with smart bidding and specify a value behind customers in Google via value rules. This can be location, audience-based, etc… In addition, […]