Planet Sport Google Discover Organic Search Case Study

Working with Planet Sport’s editorial team, Spike increased Google Discover traffic by over 700% – from 6 million to 40 million, in just under a single year.

The key objective of this Organic Search project was to help drive media subscriptions and raise brand awareness of the sports media portfolio of titles.

Our strategy resulted in a 75% increase in Year-on-Year advertising revenues.


  • Planet Sport were keen to increase active subscribers from across the English-speaking world who have visited Planet Sport’s brands e.g. Football365, TEAMtalk,, Tennis365 and Planet Rugby.


  • +58% YoY increase in total Page Views to 113 million.
  • +90% YoY increase in Page Views on Apple News.
  • +42% YoY increase in Page Views on MSN.
  • +73% YoY increase in advertising revenue in July 2023, thanks to an impressive 77% ad viewability rate.
“The world needs more digital agencies like Spike.”
Andy Roberts
CMO - Planet Sport

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