AWARD-WINNING Mighty Drinks Case Study
Spike’s Paid Media team helped Mighty to raise its brand awareness and increase its online revenue by 280% in the first year.
This fantastic campaign of integrated YouTube ads and Meta ads was the ‘Best PPC campaign’ award winner with the Northern Digital Awards and ‘Best use of Video’ winner for the UK Paid Media Awards.
Our integrated awareness campaign led with video – but also incorporated search, shopping and local social ads to create a full-funnel approach.
Contact us today and find out how our Paid Media team can help you also achieve award-winning results.
Objectives
- Mighty were looking to support the launch of their new range of M.LKOLOGY plant-based drinks.
Results
- In the first 3 months, Mighty saw an immediate increase in online revenue by 118%.
- Results of 378% increase in clicks through to Mighty website.
- Delivered an impressive 230% increase in new users to the website.
- Significant increases in rankings against competitors in survey responses for brand awareness, purchase intent and purchase behaviour.
“They stood out as a clear winner to us!
We loved the video testimonial which showcased the client. We were impressed with the funnel approach with new creatives coming in and an effective use of video, backed up the creative, with on-site content and education on product.They achieved fantastic results and they tried to contextualise the position in the market vs the competition. Great work!”
