OpenAI’s board to no longer have Microsoft oversight

Microsoft has decided to relinquish its observer seat on OpenAI’s board, and Apple will also forgo the opportunity to appoint an executive to a similar role due to increased regulatory scrutiny regarding the relationships between large tech companies and AI startups. This decision was revealed in a letter from Microsoft to OpenAI, initially reported by […]

Will AI replace Gareth Southgate as England’s next manager?

Millions of England fans most definitely have a view on the best starting XI for #Euros2024. So we thought we’d see what the likes of Google and ChatGPT thought about it. With football fever reaching peak levels in the Spike office, our Organic Search team has been looking at how the leading AI would select […]

Google releases new Gemma 2 AI model

Gemma 2, the latest iteration in the Gemma family of AI models, is now available for researchers and developers globally. Building on the success of its predecessors, Gemma 2 offers state-of-the-art performance and efficiency, accessible in both 9 billion (9B) and 27 billion (27B) parameter sizes. This new version outperforms models of similar sizes and […]

Threads & Meta join the Fediverse – what is it?

Meta has recently integrated its app, Threads, with the fediverse, marking a significant step towards open social networking. What is the Fediverse? The fediverse is a global network of interconnected but independent social media servers that allow seamless communication and interaction across various platforms. This network is built on the ActivityPub protocol, enabling users to […]

Meta release new series of AI research models

Meta’s Fundamental AI Research (FAIR) team has announced the public release of several advanced AI models aimed at accelerating innovation and collaboration in the AI community. Over the past decade, Meta has committed to advancing AI through open research, and this release continues that tradition, emphasising the importance of responsible AI development. One notable model, […]

Apple announces enhanced features for Autumn release

Apple has announced a series of exciting updates and new features for its services coming this autumn with the release of iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, visionOS 2, and tvOS 18. These updates aim to enhance user experiences across a variety of Apple services, including Apple Maps, Apple Pay, Apple Music, Apple […]

TikTok announces AI Powered Ad platform – Symphony

At TikTok World 2024, TikTok introduced Symphony, a suite of AI-powered ad solutions designed to enhance creativity and productivity for businesses, creators, and agencies on the platform. Among the new tools unveiled are Symphony Digital Avatars, AI Dubbing for global translations, and Symphony Collective, which collectively aim to help brands produce content that resonates with […]

Apple announces new focus on AI with launch of Apple Intelligence

At the 2024 Worldwide Developers Conference (WWDC), Apple CEO Tim Cook announced the company’s shift towards generative artificial intelligence (AI) with the introduction of “Apple Intelligence” and a new partnership with OpenAI, the creator of ChatGPT. This development is seen as a significant move for Apple, which has faced criticism for lagging behind competitors in […]

Meta expands WhatsApp features for Business with AI integration

At Conversations 2024, the annual business messaging event, WhatsApp unveiled significant updates aimed at enhancing the platform’s utility for businesses. These updates are geared towards facilitating customer interactions, improving marketing efforts, and streamlining business operations. AI Tools for Enhanced Customer Assistance WhatsApp is integrating advanced AI tools to better assist businesses in responding to customer […]

Poor briefs are destroying your marketing

I’ve never worked client-side, but I can say with some certainty from the agency perspective that we generally receive briefs which are lacking in one way or another – and that has far-reaching consequences beyond winding up whoever is responsible for delivering your marketing. Writing a (good) brief is harder than you think In 2022, […]

Leak of internal Google documents reveals core workings of ranking algorithm

Thousands of internal Google documents from its Content API Warehouse have been shared without the tech giant’s consent. These documents, initially shared with Rand Fishkin, co-founder of SparkToro, offers an unprecedented look into Google’s ranking algorithm, which is invaluable for SEO professionals. The documents reveal significant details about Google’s ranking system. As of March, the […]

TikTok launches new TikTok Studio platform

TikTok has launched TikTok Studio, a new comprehensive platform designed to enhance content creation and management for its users. This toolset aims to support creators of all levels, from newcomers to seasoned professionals and small businesses. TikTok Studio offers an array of free, easy-to-use features including filming, editing, uploading, and managing content, all accessible through […]