Meta announces expansion of Ads on Reels
Meta has announced it is currently updating and expanding its Ads on Reels tests, but what does this mean for users? See below a summary of the latest changes and what they mean for creators and users. What are Ads on Reels? Ads on Reels are short-form video content that appear between organic content on […]
Google launches new folding Pixel phone to compete with Samsung’s Galaxy Z Fold series
In a raft of new announcements at Google’s I/O conference, the big hardware news was the launch of Google’s first foldable phone – the Pixel Fold. The Pixel Fold appears to set itself in direct competition with the Samsung Galaxy Z Flip / Fold series. When the Pixel Fold is fully open, the interior screen […]
Is this the ‘beginning of the end’ for passwords?
Google’s new passkey technology may symbolise the ‘beginning of the end’ for passwords, according to the technology giant. This is because the technology allows a user to authenticate themselves using fingerprint ID, facial ID or a pin on the phone or device they use for authentication purposes. The technology has been developed as part of […]
What we can expect from Slack GPT?
Following its $27.7bn acquisition of Slack in 2021, Salesforce has been exploring ways to use AI to closer integrate both platforms and improve user experience. The firm introduced an incoming generative AI experience entitled Slack GPT at its Saleforce World Tour event last Thursday, which it claims can integrate multiple large language models into workflows. What […]
The ‘godfather of AI’ quits Google and warns about “existential risk” posed by technology
Geoffrey Hinton, the so-called ‘godfather of AI’ who won the ‘Nobel Prize of Computing’ for his trailblazing work on neural networks, has quit Google and expressed regrets and fears about his life’s work. The life-long academic joined Google after the company acquired a business he started alongside two of his students. One of these went […]
The fall and rise of two social media platforms
In an ever-changing post-covid world, social media platforms are having to work their socks off to remain relevant, follow the latest trends and keep their security features in check, if they are going to continue to appeal to the vast majority of users. Below, we take a look at the latest developments to social media […]
Microsoft shares rise with AI features a catalyst to growth
Microsoft have announced its shares are up 8.9% as its AI products continue to rise in popularity and boost sales. The Redmond-based tech giant have exceeded analysts’ estimates thanks to key products to include Microsoft’s cloud computing and Office software businesses. The firm have also cited artificial intelligence products such as popular search engine Bing […]
YouTube – NFL Sunday Ticket pre-sale offers shopping and merchandising tie-ins
As of now, US-based NFL fans can sign up for NFL Sunday Ticket on YouTube TV and YouTube Primetime Channels. In doing so, these fans can lock in huge savings. NFL Sunday Ticket will be available across web, TV, mobile and tablet devices that support YouTube and YouTube TV, with no satellite dish needed. Consisting […]
Google to remove several attribution models for Paid Media advertisers
Google has announced that it will be removing several attribution models for advertisers in Google Ads and Google Analytics by July 2023. The attribution models that will be discontinued are: First Click, Linear, Time Decay, and Position-Based attribution models. Attribution models are used to assign credit to different touchpoints along a customer’s journey before they […]
Shares of Alphabet plummet as reports reveal Samsung may choose Bing for its search function
Shares of Alphabet reportedly fell by as much as 4% when Samsung Electronics Co. announced it was considering replacing Google with Microsoft’s Bing as its default search engine on its devices. This was the firm’s biggest single-day decline in more than two months. The New York Times reported on Sunday that Google employees had been […]
Meta trials WhatsApp payments
Meta has announced that people across Brazil can now pay small businesses directly within a WhatsApp chat. Meta believes that “this seamless and secure checkout experience will be a game-changer for people and small businesses looking to buy and sell on WhatsApp.” This is because it will allow people to buy and sell goods and […]
As TikTok comes under increased scrutiny, what will happen to China’s other popular apps?
In the last few months, TikTok has come under pressure from governments around the world. This is because lawmakers have become increasingly concerned by Beijing’s influence over the platform. With bans currently coming into force, what does this mean for China’s other popular apps? Before we decide, let’s first take a look at some of […]