TikTok offers cheaper ads to beat rival social platforms
Following a decrease in global ad spending, Twitter has lowered the cost of its digital ads to secure more advertisers and try to pull them away from rivals, Meta, YouTube, and Twitter. The Financial Times reported last week that rival social media platforms such as Twitter, Instagram and Facebook are seeing reduced ad spends, as […]
12 new eCommerce metrics are now available in Google Analytics 4
On 10 January 2023, Google announced that it was introducing new eCommerce dimensions and metrics in Google Analytics 4. As a result, Google Analytics now provides users with an item-scoped and event-scoped version of each eCommerce metric. Due to this, you can now analyse information about your products or services and separately analyse important eCommerce […]
Apple Explores AI for Audiobook Narration
Apple have taken advantage of a lucrative and fast-growing audiobook market and have just released a catalogue of books narrated using AI technology. But what does this mean for the future of human narrators? Will authors benefit from AI voice? Apple says this feature will help independent authors who might not be able to convert […]
Microsoft set to rival Google with integration of ChatGPT into Bing
Microsoft are reportedly planning on integrating one of the latest AI tools, ChatGPT, with its own web search engine, Bing, to answer search queries. The version of Bing that uses ChatGPT is planned to launch by the end of March to compete against Google. How could ChatGPT rival Google? Both Bing and Google already display […]
Local Search: What you need to be thinking about in 2023
Local Search: What you need to be thinking about in 2023 When looking at local search you could be forgiven for thinking that pretty much nothing ever changes. When researching for this piece, I was reading around a number of the published guides and generally it seems that many of the top-ranking guides are simply […]
Meta reinvests in ‘traditional’ products once again
Throughout 2022, much of the Meta-based news has stemmed from the company’s investment in the metaverse. However, with the year now drawing to a close, Meta appears to be pivoting back towards its ‘traditional’ products once again. This is because the company has made big changes to both WhatsApp and Instagram, two of its core […]
Google releases December 2022 link spam update
Google Search have released a link spam update which uses the power of SpamBrain to reduce the impact of unnatural links on search results. This is a global update affecting all languages and it will take two weeks to rollout. Google have confirmed it will continue to roll out the December 2022 helpful content system, while […]
What is the future impact of AI ChatGPT on SEO?
Spike’s Head of SEO Training, Steve Bailey, takes a rather surprising look at how ChatGPT, and other versions of AI content creation, are now being deployed, and shares his views on how they are likely to change the digital landscape.
Is Sustainability Now Crucial For Business Success?
“B Corps”. “Ecopreneurs”. “Zero Carbon Brands”… In recent years, as the pace of climate change hastened, so has the pressure on businesses to do something about it. Yet a majority of companies still have no real sustainability strategy. Many are understandably concerned about potential impacts on revenue and loss of custom. Are these worries justified?.. […]
Google rolls out new features to improve the search experience for uncertain searchers
Over in the US, Google has launched a raft of new features that will help improve the search experience for those who are unsure what they’re looking for or want to find something new. Google’s new features went live last week, and they intend to make it even easier for searchers to take a deeper […]
Yahoo! purchases 25% of Taboola, but why?
Although its revenues are declining thanks to weaknesses in the digital advertising market, internet giants Yahoo! have purchased a 25% stake in advertising network, Taboola. As part of the deal, Yahoo! has finalised a 30-year exclusive advertising partnership with Taboola. In addition, the deal also allows Yahoo! to use Taboola’s tech to manage its native […]
Apple and MLS announce MLS Season Pass will launch next year
Prior to the new season starting on 25 February, 2023, Apple and Major League Soccer (MLS) have announced that MLS Season Pass will launch on February 1. Pricing for MLS Season Pass will be announced at a later date, but those who purchase a full-season ticket package with an MLS club will receive MLS Season […]