Google launches new ways to help deal hunters
With e-commerce season now upon us and Christmas fast approaching, Google has launched a new range of features that are designed to help shoppers find the best deals. Google’s own research has shown that 43% of US shoppers are planning to look for deals and sales more closely than they did last year. As a […]
Taboola Trend insights can help to improve your marketing campaigns
As marketers, it’s very easy to settle into old routines when creating new campaigns. Experience is vital to success, but is the ‘we already know what works’ attitude a growth mindset? To truly optimise results, we should continually be looking for new insights that can help clients to grow their businesses. A relatively little known […]
Snapchat releases new features exclusively for paid subscribers
Thanks to a raft of newly-available features, Snapchat Plus subscribers can now set their stories to run for up to a week. Additional features that are now available to subscribers include custom notification sounds and colourful camera frames. Snapchat Plus is Snapchat’s premium subscription tier. For $3.99 per month, subscribers receive a series of exclusive […]
Are TikTok eating YouTube in Google’s results?
Are TikTok eating YouTube in Google’s results? During 2022, TikTok has had a real jump in Google’s organic search results. My analysis back in June highlighted a 50% increase in Google US non-brand #1 rankings over the period of Google’s May 2022 Core Search Update, where we have seen Tiktok.com hovering up lots of top […]
Meta’s Transparency Drive – A New Dawn or Forced Change?
Recently, it was announced that PyTorch, the Meta-created open source AI research framework, will now be independently governed by the fledgling PyTorch Foundation. Moving forward this ensures that decisions regarding PyTorch will be made “in a transparent and open manner by a diverse group of board members for many years to come.” Initially, the governing […]
FuboTV shuts down its sports betting service, creating more questions than answers
Live TV streaming platform FuboTV has shocked sports bettors by announcing its decision to close Fubo Gaming and the Fubo Sportsbook product. The move was especially surprising as it coincided with FuboTV announcing preliminary earnings results of over 1.2 million subscribers and income for the quarter that exceeded its prior guidance. When launching Fubo Sportsbook […]
Facebook Ad Account Disabled? – Your Options Explained
In 2021, Meta recorded revenues of $117 billion, nearly all of which was generated through businesses paying to advertise on their Facebook and Instagram platforms. With Meta so reliant on this revenue, it is both puzzling and frustrating that their support for advertisers is shockingly bad. The internet is awash with stories of both small […]
Ex-Google boss launches advert and tracker-free search engine
Last week, an advert-and tracker-free search engine launched in the UK, France and Germany. Created by ex-Google senior vice president of advertising and commerce Sridhar Ramaswamy, Neeva is a search engine that is entirely ad-free. Although it is free for users to search, other features such as password manager access and virtual private network (VPN) […]
Google announces plans to close its Stadia cloud service
Google has announced that the company will close its Stadia cloud gaming service and refund existing players. When Google launched Stadia less than three years ago, it announced that it would be a “Netflix for games”. However, the gaming service has failed to capture the imagination of gamers and the company will now cut its […]
Top 5 things to consider before starting SEO on your website
Spike’s SEO Training Director, Steve Bailey answers some of the big questions in technical SEO today. In his very first video in this series of ‘ask Spike a question’, Steve tackles five of the most important questions you should be asking first- before looking to engage an SEO specialist.
Apple Pay Later is delayed as company faces “technical and engineering issues”
Reports suggest that Apple’s much-publicised buy now, pay later service may not arrive until next year. This is because the company is reportedly facing “significant” setbacks. Apple Pay Later will be Apple’s entry into the buy now, pay later (BNPL) market. It will allow customers to make a payment through Apple Pay and then pay […]
Google throws its support behind web3 with investment in blockchain startup
Google Cloud has announced a strategic collaboration with BNB Chain. In joining forces, the two organisations will provide foundational infrastructure, cloud computing credits, mentorship and enhanced technical support to advance high-growth, early-stage web3 and blockchain projects. Google Cloud has partnered with BNB Chain, which is the largest smart contract blockchain in terms of transaction volume […]