Updates to Semrush UK database improves search volume data
Why we liked this article The total size of the UK SEMRush keyword database is set to increase by 45%. That’s an uplift from 894 million to 1.3 billion keywords We may see a domain’s estimated traffic and keyword trend data fluctuate throughout April because of this rollout The update to the UK database was […]
Five Gen Z Trends Shaping the Future of Brand Engagement
Why we liked this article Gen Z’s use social media to follow interests and favourite brands. This means that brands need to keep up with these expectations and engage with Gen Zs by fostering deep and more personalised connections. Influencers and content creators are said to be the key to unlock a strong relationship from […]
Key study shows the impact of the IKEA effect in influencer marketing
Why we liked this article For an influencer marketing campaign to be effective, you need to both engage your audience as well as get them to interact with the content. The IKEA effect occurs when the consumer believes that they have contributed time to the creation of something. Content that is co-created between an influencer […]
Why Facebook is losing the Paid Media battle against TikTok and YouTube
The rise of social media phenomenon TikTok has been meteoric. First released in September 2016, the short-form video app now has more than a billion active monthly users. However, although the rise of TikTok is good for consumers and advertisers alike, there’s one notable loser: Facebook (Meta). Last month, for the first time in the […]
What can your brand do to win the Instagram game?
Why we liked this article Instagram works best for marketing purposes by eliciting your followers to act and optimising content for discovery. So it’s not just about posting, but about encouraging engagement. Making sure your post is boosted by the algorithms by adding a comment immediately after posting that includes information you didn’t share within the caption. […]
How to craft the perfect PPC marketing plan
Why we liked this article Clearly defined six-stage step PPC programme. Important to use data to define project goals first. Prioritise the budget to be as strategic as possible.
Free hotel booking links: how search is changing for hoteliers
The last couple of years have been incredibly difficult for hoteliers and online travel agents. With the pandemic placing restrictions on both overseas and domestic travel, everyone from small bed and breakfast owners to multi-national hoteliers suffered from a sharp decline in bookings. Thankfully, we’re now emerging from the other side of the pandemic. This […]
Should we include Discord in our marketing efforts?
Often referred to as the ‘enfant terrible’ of social media, Discord is taking the world by storm. But, although many industry experts are citing it as the next big thing, what can it bring to the world of digital marketing? Here, we’ll explain what Discord is, how it differs from traditional social media and community […]
Global Insights Briefing: Looking for new experiences
Why we liked this article Google’s own data team produce some fascinating insights The shift from Pandemic throws up some interesting key search terms Experience related focus will be keyword to search for 2022
Toxic Backlinks? Is it still relevant to look at them?
Spike’s SEO Training Director, Steve Bailey, shares his insights into Backlinks and explains how Google treats Widget Links and a view that Google just ignores bad links it finds ‘trivial’ to find.
The metaverse and web3 – the future of the internet?
The metaverse and web3 will create new opportunities for brands and marketers alike to connect with customers and online communities. But, is the world ready to embrace web3 and the opportunities it provides? Let’s take a look. The metaverse, web3 and the history of the internet The metaverse itself is a nebulous term that’s hard […]
How to Create and Test Responsive Search Ads (RSA’s) in Google Ads
Why we liked this article Create & Test responsive search ads. Analyse performance. Keep your campaign goal in mind when deciding how much control you give.