TikTok’s announced as the Official Entertainment Platform of UEFA Women’s EURO 2022
TikTok has made another substantial investment in women’s sport by becoming the Official Entertainment Platform of UEFA Women’s EURO 2022. TikTok’s history with women’s sport After the social media giant’s successful partnership with UEFA for EURO 2020 and following the incredible growth of women’s sport on the platform, TikTok has made its third significant investment […]
Google announces its move to offer Career Certificate scholarships
Why we liked this article This is Google’s first move towards offering an SEO/Marketing certification, currently limited to US businesses. Whilst they maintain all course instructors are Google employees who are subject-matter experts the content has quickly come under fire from the SEO industry who have pointed out that the course content is misleading or […]
5 Essential Questions to Ask in Every PPC Audit
Why we liked this article Audits aren’t just for new accounts. They’re great for internal planning and help to worth quarterly and yearly strategies, especially if you’ve been working an account for a while. They’re not just to pick out glaring faults. Use them to make marginal gains that will help to improve an account. […]
Instagram is testing a full-screen home feed
Why we liked this article Instagram is set to capitalise on TikTok success with a 9×16 full-screen primary feed. This will push the platform toward video content. This is going to see a decline in picture-based social media marketing. While video and story-based content is favoured by the full-screen algorithm. Paid media in the form […]
Is ‘futurestalgia’, the key to engagement with Gen Z?
Why we liked this article Gen Z ( ages 10- 25) are engaging with the nostalgia of the past which is mixed this is then re-invented in a modern way. Taking into account matters the demographic deems to be important such as sustainability and inclusivity. Social media is forefronting this trend seeing the GenZ participate […]
Google and Epidemic Sound: What does the partnership mean for AI and marketing?
Google has announced the launch of an audio-based search tool that runs on Google Cloud. The tool is being launched in collaboration with Epidemic Sound, the market-leading platform for restriction-free music. What is Epidemic Audio Reference and what does it aim to achieve? Epidemic Audio Reference (EAR) is an audio-based search tool. It aims to […]
SparkToro & Followerwonk Joint Twitter Analysis: Nearly 20% of Active Accounts Are Fake or Spam
Why we liked this article Strong data analysis shows that of 44,058 public Twitter accounts that have tweeted in the last 90 days. 19.42% are likely spam or fake. Which is 4x times more than Twitter’s own estimate. Transparent methodology of data analyzed. Interesting comparison of fake Twitter accounts and the percentage of fake/spam followers […]
Big brands engage with the metaverse – what’s the long-term aim?
Things in the world of the metaverse and web3 are moving incredibly quickly. Now, it looks like advocates who claimed that this futuristic, blockchain-based space could be the future of marketing might be onto something. In fact, in the last couple of weeks, several big brands have engaged with the metaverse in significant ways. Let’s […]
How to get better leads and conversions with Google’s AI
Why we liked this article Value based bidding can work for you if you have different values for different customers, i.e. new customers vs returning customers. You can enhance the value of conversion with smart bidding and specify a value behind customers in Google via value rules. This can be location, audience-based, etc… In addition, […]
BeReal: Is the new social media platform here to stay?
What is Be Real? BeReal is a simple social media application where users post an unedited photo once per day when they receive a push notification. When the user receives the push notification, they have two minutes to send a photo that shows exactly what they’re up to at that moment. Once they’ve done this, […]
Twitter – Elon Musk, the Digital Services Act and open-sourced algorithms
Twitter has always been a place for a spirited discussion of the day’s top news items. But, one particular story has dominated the agenda and has been trending all week: Elon Musk’s takeover of the social media giant. Musk has described Twitter as the “digital town square where matters vital to the future of humanity […]
Data suggests UK is on ‘cusp of a golden age for podcasts’
Why we liked this article When it comes to digital PR and marketing, don’t forget the power of audio – while podcasts are still relatively niche, they are growing in popularity and influence Podcast ad tech is becoming more sophisticated, allowing brands to measure ROI and target audiences including programmatic tech for podcasts UK podcasting […]