Global Insights Briefing: Looking for new experiences
Why we liked this article Google’s own data team produce some fascinating insights The shift from Pandemic throws up some interesting key search terms Experience related focus will be keyword to search for 2022
Toxic Backlinks? Is it still relevant to look at them?
Spike’s SEO Training Director, Steve Bailey, shares his insights into Backlinks and explains how Google treats Widget Links and a view that Google just ignores bad links it finds ‘trivial’ to find.
The metaverse and web3 – the future of the internet?
The metaverse and web3 will create new opportunities for brands and marketers alike to connect with customers and online communities. But, is the world ready to embrace web3 and the opportunities it provides? Let’s take a look. The metaverse, web3 and the history of the internet The metaverse itself is a nebulous term that’s hard […]
How to Create and Test Responsive Search Ads (RSA’s) in Google Ads
Why we liked this article Create & Test responsive search ads. Analyse performance. Keep your campaign goal in mind when deciding how much control you give.
PR’s – Seven Reasons to Team-up with Marketing
Why we liked this article It’s vital you do not separate departments/channels as combining strategies lead to greater success. Collaborations in person need to ramp up in the industry Learn from Marketing how they effectively manage measurable results such as Clicks, comments and downloads which can all be analysed as part of a customer journey.
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
Why we liked this article Always be mindful of auto suggestions, they can be useful but can also interfere with your strategy. Opt-out if you think it will interfere with your wider paid strategy.
Amazon set to become ‘biggest advertiser in history’ with record $16.9bn spend
Why we liked this article Ad spend surged 55% year on year, which is a $6 billion increase – the fastest rise in a decade. The advertising is paying off for online giant Amazon as global sales jumped 9% to £101.1bn in the quarter to December 31, 2021, whilst net profit doubled to £10.5 billion. […]
Top Stories 7-Pack Tops the SERPs
Why we liked this article Insight into what Google is proposing, as well as taking away! The suggestion is that Google is testing how searchers interact with news results and trying to separate news as a part of a SERP (when multiple types of content are useful) versus news as a primary intent. Organic SEO […]
Google Plans New Privacy Changes Similar to Apple’s
Why we liked this article Google announced its new privacy restrictions, similar to Apple’s, which cut tracking on apps on its Android devices. The company said it is developing a privacy-focused replacement for its advertising ID which usually tracks the consumer’s information – this unique string of characters will identify the user’s device. This is […]
Google releases Data Studio Dashboard for Web Stories
Why we liked this article Web Stories Insights Dashboard provides an overview of how your Google Web Stories are performing. Through this new Google Data Studio dashboard, users can find key metrics such as page views, time spent on the story, and completion rate. Audience insights such as age, gender, and the device can also […]
Meta Plans to Launch Personalised Facebook News Platform in France
Spike’s PR & Outreach Manager, Andre Gwilliam takes a closer look at what the latest news from Meta means. In a world of fake news and syndicated content, it has become increasingly difficult for journalists writing to be seen and understood, and importantly trusted by readers. Because of this, Meta is choosing to develop a […]
B2B PR: 12 Ways to Maximise Strategy and Achieve Effective Results
Why we liked this article B2B PR is still viewed as a leading strategy for many businesses Various digital marketing and PR agencies giving their opinion, all agree on one thing – having closely aligned strategies, with a clients business goals, will deliver impact, credibility and authenticity as well as trust Looking at a client’s […]