Google announces plans to retire Expanded Text Ads (ETA) after June 2022. What should advertisers do?
How to incorporate audience knowledge and copywriting into your PPC ads for maximum effect.
Adobe’s new marketing AI claims to increase sales – whilst reducing advertising spend
The team at Socialinsider share their tips on how to create the best Facebook marketing strategy.
How PR can harness unconscious bias when it comes to connecting brands to people.
The unstoppable rise of TikTok continues as it overtakes YouTube.
Writing content for blog posts works well – but why does it fail for product pages?
In PR, the discussion is about ‘always-on’ link building, but why is it an important PR and SEO strategy?
Black Friday is coming…are you ready?
Google to launch a new section in its search results to show deals, such as Black Friday.
Microsoft announces a raft of new product updates and releases for advertisers.
You can no longer ignore the power of TikTok – But how best to integrate it into your advertising strategy?
