From Friction to Flow: How AI Will Transform the Online Shopping Experience
In all facets of marketing, it is difficult to differentiate your product offering and ecommerce is no different. Spiralling operational costs, volatility in consumer demand, difficulties with measurement and price wars are all aspects of ecommerce that have impacted SME ecommerce players in recent years. So, what is next in the world of ecommerce? AI […]
Updated Case Study: *89%* Of Google News Highest Ranking Articles Block ChatGPT
With the explosion of ChatGPT in 2023, it has been well documented that major players in journalism were blocking OpenAI’s crawlers from indexing their web content. With Google very much transitioning to an artificial intelligence (AI) first company, Google’s Search Generative Experience (SGE) experiment poses one key question: How much traffic will Google generate to […]
Futureproofing Your News Content Strategy Roundtable (London)
Date: 15th October 2024 (3pm-6pm followed by networking drinks)Location: Cognizant, 280 Bishopgate, London, EC2M 4AG Join Spike as we host a round table of select publishing / editorial leaders & senior marketing experts. Focusing on AI and LLMs, we delve into how they are transforming online news publishing and the way that website traffic is […]
Digital Marketing Strategy Workshop (Manchester): All Strategies Are NOT Created Equal
Date: 2nd October 2024 (12pm-3pm)Location: Squire Patton Boggs, No. 1 Spinningfields, 1 Hardman Square, Manchester, M3 3EB Join Spike as one of just a few hand-selected business leaders and senior marketing experts, as we delve into a discussion around business, brand and marketing strategy. Our roundtable will include: Participate in a round table discussion where we touch on […]
Answer Engines: A New AI fueled era of Search
The explosion of LLMs has given the search engine space a real shake up. Bing integrating ChatGPT into its engine was the moment that we could all see the early signs of genuine disruption in the search engine industry. People are excited by AI; people are excited with the opportunity of accessing pure intelligence via […]
The future of social media marketing
Social media marketing has been a prerequisite for so many businesses at all levels. Even for SMEs, social media profiles have been almost an extension of a company’s online identification. Sometimes, people assume that social media is dying as we all get frustrated with the negatives of the ‘attention economy’. But is this true? According […]
Google release key updates to GA4 eCommerce reports
Google has enhanced the eCommerce analysis capabilities in Google Analytics 4 (GA4) by introducing 30 new dimensions and metrics in the custom report builder. This update allows marketers to gain more detailed insights into their eCommerce data. The new eCommerce dimensions provide a more granular view of product-related information such as item name, brand, category, […]
The Evolution of Search Engines: A Glimpse into the Future
Since the early stages of web 1.0 when we first starting navigating the web with the assistance of search engines, the search engine industry has grown into a multi-billion dollar industry. Search engine use has exploded through web 2.0. In 2022, Google saw 8.5 billion searches per day (Internet live Stats, 2022). Along this growth […]
Google ‘Magi’ AI Experiment Strives For Balance
Google has invited U.S users to test the first Google ‘Magi’ experiment, where generative AI will take prominent positions in Google’s highly used and famous search engine results pages (SERPs). The search engine industry waited with bated breath during yesterday’s Google’s 2023 keynote, as the search engine giant looks to assert itself as the leader […]
ChatGPT is more searched for than TikTok
The adoption rate of ChatGPT is astonishingly fast. From non-developers to experienced programmers, ChatGPT has more buzz around it than any other component of the digital world. I took a look at where we are at in terms of worldwide brand search via Google, after listening to an AI podcast that highlighted that ChatGPT is […]
Language Model Wars: Google Introduce PaLM API For AI Development
Google have announced the release of a new AI Developers Google Cloud Workspace, which is designed to enable developers to build & deploy AI models quickly and easily. This announcement comes 13 days after Open AI announced ChatGPT and Whisper models are available via an API. It is fair to say that Google and Microsoft […]
TikTok announce a daily limit for under 18s as the firm is urged to strengthen its content moderation policies
Organisations such as the NSPCC have reported TikTok is ‘acting too slow’ to tackle self-harm and eating disorder content and must take “meaningful action.” Groups such as the Molly Rose Foundation and NSPCC have urged the firm to strengthen its content moderation policies, following the publication of research which suggests the app’s recommendation algorithm reveals […]