Apple Search Ads Strengthen Their Campaign Management API
Apple Search Ads announced the additions of measuring impression share, rank and search popularity by search term, app, and country or region. In Apple’s January release (4.7), advertisers will now be able to access impression share reports to allow paid media managers more scope in keyword and cost-per-tap (CPT) campaign optimisation. This is the first […]
Apple Continue To Strengthen Their Local Search Offering With Business Connect
Apple have launched a new feature that puts small businesses directly in touch with its listings – without the need for Google. Apple Business Connect is a totally free tool that lets businesses add more information to their listings and customise the way it appears across Apple’s services. The new Business Connect tool will enable […]
NFL and Google partner to bring fans the next generation of NFL Sunday Ticket
Starting with the 2023 American football season, all ‘out of market’ Sunday afternoon National Football League (NFL) games will be available on YouTube TV & YouTube Primetime Channels. This is because the NFL has signed a multi-year agreement with Google that grants YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday […]
Apple fined for privacy related issues
Apple are the latest tech giant to be fined for breaking privacy regulations. The company harvested data for targeted ads without gaining proper consent and have been ordered to pay an $8.5 million fine by French data protection authority, CNIL. Unlike other big tech competitors, Apple has not been pulled up over privacy that often, […]
Keyword targeting in Google ads: Beware of auto-apply
Via auto-applied ‘recommendations’ in Google ads accounts, there are currently 25 recommendations types, split in to 10 recommendations types for ‘Maintain your ads’ and 15 recommendations types for ‘Grow your business’. For any decent PPC specialist, it is difficult to be anything other than cynical about this growing region of Google ads functionality. When inheriting […]
New in 2023: GPT-4 – just how powerful will it be?
An eventful year in digital ended with a bang as OpenAI took centre stage with their announcement of ChatGPT on the 30th November 2022. It is fair to say that much will be said, discussed and written about OpenAI’s advancements in the space of conversational search in 2023. The eagerly anticipated release of GPT-4 will […]
TikTok explore transparency with their algorithm
TikTok have added a simple new feature within their ‘For You’ section that explains to TikTok users why they’re being recommended video content. This will then provide the user with the reasoning behind the suggested videos based on your engagement, following decisions within your account, and geographical location. Back in 2020, TikTok explained the top-line […]
New landing page report in GA4
Google Analytics have announced a new landing page report in GA4. This well used report in UA (legacy) Google Analytics will be well received by digital marketing professionals that have used GA for years. You can navigate to the report via ‘Reports’ > ‘Engagement’ > ‘Landing page’ and it’s possible to then cross filter the […]
Twitter announces shift towards performance marketing with new shopping updates
Last week, Twitter publicised some performance advertising updates that demonstrate a direct shift to compete with Meta and Google with 3 new advertising products: Websites Conversions Optimisation (WCO), Dynamic Product Ads and Collections Ads. Within Meta, there are advantage plus catalog ads and ‘collection ads’ which illustrates Twitter’s increased efforts within the social commerce advertising […]
Black Friday Search Is Declining
At a time when retailers need every sale they can get, the eCommerce world went into Black Friday with predictions indicating a potential Black Friday slowdown with key contributory factors of inflation and World Cup football. Interestingly, a report created by Sensormatic indicated that in-person shopping increased by 2.9% compared to 2021. However, purely in […]
Setting Meaningful SEO KPIs: Get it Right
Setting KPIs seems dead easy Setting SEO KPIs is a crucial element of what is quite an abstract marketing activity. Whether you’ve been involved in the process before or not, it might seem dead straightforward. However, it’s fair to say that the devil is in the detail. The most common SEO KPIs are any of […]
From Panda to Helpful Content: 38 SEO questions you have to answer
Google’s most recent ‘helpful content update’ was announced in August 2022 and finished rolling out on the 9th September. After the dust settled, I wanted to reflect on the similarities and cross over with Google. Overall, I welcome the support Google has given the SEO community to guide class leading strategy. Google Helpful Content Update […]