Google Deletes Large Amounts Of Local Guides Reviews
The Google Maps team have had to recently delete unusually high amounts of reviews from ‘Local Guides’, which led to Google launching an update in this specific area of Google maps based reviews. In coming weeks, Google will potentially reinstate some of these ‘Local Guide’ reviews that actually were legitimate. This activity could well have […]
Google Ads Changes Announced In 2023 Search Ads Week
What is changing in Google Search Ads This Week? Automatically created assets AdsLiason (Ginny Marvin) announced today on Twitter that ‘automatically created assets’ are now available to all advertisers in English. Automatically created assets are a campaign-level setting designed to help generate additional, relevant headlines and descriptions for ads. These assets are generated from sources […]
Android Update Announcement February 2023
Android & Wear OS Update: New For 2023 Google has announced the release of nine new features for Android devices in 3 areas: improving productivity, audio enhancements and features for family and friends. These new features are set to revolutionise the way users interact with their Android devices. What’s new in this Android Update? Productivity […]
Google Update – February 2023
There were major changes in the Google SERPs last week. Webmasters reported significant drops in traffic on specific days last week pointing to a Google update. This has not been confirmed by Google but often updates happen and nothing is officially announced. According to Analytics Expert Ben Luong, “I was working with a client who […]
Apple Search Ads Strengthen Their Campaign Management API
Apple Search Ads announced the additions of measuring impression share, rank and search popularity by search term, app, and country or region. In Apple’s January release (4.7), advertisers will now be able to access impression share reports to allow paid media managers more scope in keyword and cost-per-tap (CPT) campaign optimisation. This is the first […]
Apple Continue To Strengthen Their Local Search Offering With Business Connect
Apple have launched a new feature that puts small businesses directly in touch with its listings – without the need for Google. Apple Business Connect is a totally free tool that lets businesses add more information to their listings and customise the way it appears across Apple’s services. The new Business Connect tool will enable […]
NFL and Google partner to bring fans the next generation of NFL Sunday Ticket
Starting with the 2023 American football season, all ‘out of market’ Sunday afternoon National Football League (NFL) games will be available on YouTube TV & YouTube Primetime Channels. This is because the NFL has signed a multi-year agreement with Google that grants YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday […]
Apple fined for privacy related issues
Apple are the latest tech giant to be fined for breaking privacy regulations. The company harvested data for targeted ads without gaining proper consent and have been ordered to pay an $8.5 million fine by French data protection authority, CNIL. Unlike other big tech competitors, Apple has not been pulled up over privacy that often, […]
Keyword targeting in Google ads: Beware of auto-apply
Via auto-applied ‘recommendations’ in Google ads accounts, there are currently 25 recommendations types, split in to 10 recommendations types for ‘Maintain your ads’ and 15 recommendations types for ‘Grow your business’. For any decent PPC specialist, it is difficult to be anything other than cynical about this growing region of Google ads functionality. When inheriting […]
New in 2023: GPT-4 – just how powerful will it be?
An eventful year in digital ended with a bang as OpenAI took centre stage with their announcement of ChatGPT on the 30th November 2022. It is fair to say that much will be said, discussed and written about OpenAI’s advancements in the space of conversational search in 2023. The eagerly anticipated release of GPT-4 will […]
TikTok explore transparency with their algorithm
TikTok have added a simple new feature within their ‘For You’ section that explains to TikTok users why they’re being recommended video content. This will then provide the user with the reasoning behind the suggested videos based on your engagement, following decisions within your account, and geographical location. Back in 2020, TikTok explained the top-line […]
New landing page report in GA4
Google Analytics have announced a new landing page report in GA4. This well used report in UA (legacy) Google Analytics will be well received by digital marketing professionals that have used GA for years. You can navigate to the report via ‘Reports’ > ‘Engagement’ > ‘Landing page’ and it’s possible to then cross filter the […]