Google updates – Local gets a push
Further to the growing awareness in SEO circles that Google have boosted the number of page 1 results with 7 listings (see this article from Danny Sullivan) I have seen in searches related to local retailers / businesses a growth in 3 listings on page one with a ‘big foot’ type result for Google Local […]
In-page Analytics guide
Basic usability analysis with Google Analytics Following on from my last ‘It started with a click’ post on page loading speed, this post is about your website’s usability and what practical steps you can take to address any glaring issues from how people are navigating around your website. Applications like Crazy Egg have helped give […]
How quick is your site?
In the brave new world of SEO there are many areas to consider to tickle the Google algorithms. For many, this is a bit pink and fluffy. It cannot be denied that as Google looks for brands there must be adequate levels of pink and fluff. That said, everything has to be quantified. In the […]
Privacy Lost: 13 Million Facebook Users Not Using Privacy Controls
13 Million Facebook Users Disregard Privacy Controls Consumer Reports recently stated that 13 million Facebook users do not utilize the site’s privacy controls or are not aware of their presence. Knowing and unknowing victims Facebook is attracting more and more users each day. Sadly, while the company continues to develop sophisticated privacy controls to ensure […]
Daily Mail maximising their brand with Google+
This is the most aggressive G+ company page I have seen so far, a not signed in search query for ‘Daily Mail’ displays their bio and brand logo along with 2 most recent G+ posts. These URLs go straight through the dailymail.co.uk – displaying a deep link opportunity for any organisation that is looking to […]
Squash your bounce rate
In an attempt to pull website usability and website rankings closer together, the infamous Google Panda update included data on pages per visit and bounce rate making their algorithms more critical than ever. The real lost traffic to websites in this area is where a visitor leaves within a nanosecond of reaching the page as […]
Search Engines for local business – Part Deux
In the last post regarding local search engine optimisation ‘the was and now’ I concluded with the salient points that any small business owner needs to prioritise – with or without any agency/consultant assistance. I named this section the future but this is only ‘the future’ to masses of small businesses (and indeed big brands) […]
Search Engines for local business – the was and the now
The was The world wide web. Get a website – you have to have a website. With an explosion of web design companies, bedroom web developers, free website providers, domain registrants you can get what you want – so get your website up there with your logo, about us type content and hey presto you’re […]
G+ progress in the UK
The digital development talk is currently focused on G+ and Google Plus Search Your World. However, in the UK is this a commercial viable thing to focus lots of energy on? In 2011, Google and Bing made it publicly known that social signals would influence / multiply search engine rankings. Simplistically, G+ like any other […]
SEO link builders New Years Resolutions
After yesterday’s post on Google’s webspam antics, I think it is fair to say that the paid links fear factor for businesses, Digital Marketing Managers, SEOs and SEO agencies has been well refreshed. So what next? Abandon link building and concentrate on building your website so that it is so good that it will generate […]
The “This Post is Sponsored By Google” debarcle
January 2012 – a time for smart a$$ digital experts to make their predictions of what lies ahead in this constantly changing landscape. We all assume that Facebook, Google and Twitter all know what they’re doing in guiding the major direction of digital innovation. However, who could have predicted that Google Chrome would have been […]
The "This Post is Sponsored By Google" debarcle
January 2012 – a time for smart a$$ digital experts to make their predictions of what lies ahead in this constantly changing landscape. We all assume that Facebook, Google and Twitter all know what they’re doing in guiding the major direction of digital innovation. However, who could have predicted that Google Chrome would have been […]