Twitter announces shift towards performance marketing with new shopping updates
Last week, Twitter publicised some performance advertising updates that demonstrate a direct shift to compete with Meta and Google with 3 new advertising products: Websites Conversions Optimisation (WCO), Dynamic Product Ads and Collections Ads. Within Meta, there are advantage plus catalog ads and ‘collection ads’ which illustrates Twitter’s increased efforts within the social commerce advertising […]
Black Friday Search Is Declining
At a time when retailers need every sale they can get, the eCommerce world went into Black Friday with predictions indicating a potential Black Friday slowdown with key contributory factors of inflation and World Cup football. Interestingly, a report created by Sensormatic indicated that in-person shopping increased by 2.9% compared to 2021. However, purely in […]
Setting Meaningful SEO KPIs: Get it Right
Setting KPIs seems dead easy Setting SEO KPIs is a crucial element of what is quite an abstract marketing activity. Whether you’ve been involved in the process before or not, it might seem dead straightforward. However, it’s fair to say that the devil is in the detail. The most common SEO KPIs are any of […]
From Panda to Helpful Content: 38 SEO questions you have to answer
Google’s most recent ‘helpful content update’ was announced in August 2022 and finished rolling out on the 9th September. After the dust settled, I wanted to reflect on the similarities and cross over with Google. Overall, I welcome the support Google has given the SEO community to guide class leading strategy. Google Helpful Content Update […]
What is new about Google’s Coverage (Page indexing) report?
Google have recently updated issue categorisation in Search Console for webmasters and SEOs. Google’s coverage report is a very helpful area of the Google Search Console reporting suite to provide insight into the broad but critical area of content quality. This handy report assists SEOs with looking at website architecture and has had some nice […]
How long will Baidu’s search ad revenue dip last?
Amongst anxiety in the marketing industry, the digital ad revenue drop that Baidu have recently reported could last up to 4 years from this point according to eMarketer projections. The Chinese search engine powerhouse reported a 4% dip in digital advertising during Q1 2022, with their company performance being propped up by innovation in AI […]
The dialect of tech
The dialect of tech Say What? Survey finds that smart home devices struggle the most with Welsh accents! Welsh and Scottish claim to be the most misunderstood when it comes to voice recognition tech! Almost 42% of us change our voice to be recognised. Map shows how regional accents fare with voice recognition. Some might say […]
How to utilise Reddit for PR
How to utilise Reddit for PR At BrightonSEO we were inspired by several talks including one discussing Reddit and how to utilise the platform for PR. We revisited the talks as we are internally exploring strategies to use Reddit to get the opinions from people on niche topics. It’s a brilliant mass collection of forums […]
How to deliver an effective email marketing campaign
How to deliver an effective email marketing campaign In the second part of our email marketing series we cover how to deliver your email marketing campaign… Well firstly, you are going to need an ESP (Email Service Provider) to do the sending on your behalf. Why can’t I just blind copy everyone into an email […]
What Makes a Good Backlink for SEO? Here are the Key Factors
When working on an off-page SEO strategy, you always want to find the best links for your client’s brand – there are numerous factors involved in Google rankings and backlink quality; moreover, these factors change regularly. As a general rule, ensuring the link you acquire is earnt naturally, rather than using black hat tactics, will […]
BeReal USA iOS downloads vs. Insta vs. TikTok vs. Facebook vs. YouTube
BeReal: the new kid on the social media block. Surging in search volume, getting plenty of news but where is it in the popularity stakes against the big boys? For a quick ‘monthly downloads’ analysis, I used Similarweb’s app download monitoring, looking at the U.S market and specifically at iOS devices. What will be interesting […]
Top Strategies for Earning Quality Links in 2023
What is link earning? Link earning refers to the generation of backlinks to your web content by engaging relevant audiences who are themselves involved in online content creation. A search engine can then use this information to ‘reward’ the website receiving the ‘vote’ to positively influence its organic search rankings. Is there a difference […]