What is new about Google’s Coverage (Page indexing) report?
Google have recently updated issue categorisation in Search Console for webmasters and SEOs. Google’s coverage report is a very helpful area of the Google Search Console reporting suite to provide insight into the broad but critical area of content quality. This handy report assists SEOs with looking at website architecture and has had some nice […]
How long will Baidu’s search ad revenue dip last?
Amongst anxiety in the marketing industry, the digital ad revenue drop that Baidu have recently reported could last up to 4 years from this point according to eMarketer projections. The Chinese search engine powerhouse reported a 4% dip in digital advertising during Q1 2022, with their company performance being propped up by innovation in AI […]
The dialect of tech
The dialect of tech Say What? Survey finds that smart home devices struggle the most with Welsh accents! Welsh and Scottish claim to be the most misunderstood when it comes to voice recognition tech! Almost 42% of us change our voice to be recognised. Map shows how regional accents fare with voice recognition. Some might say […]
How to utilise Reddit for PR
How to utilise Reddit for PR At BrightonSEO we were inspired by several talks including one discussing Reddit and how to utilise the platform for PR. We revisited the talks as we are internally exploring strategies to use Reddit to get the opinions from people on niche topics. It’s a brilliant mass collection of forums […]
How to deliver an effective email marketing campaign
How to deliver an effective email marketing campaign In the second part of our email marketing series we cover how to deliver your email marketing campaign… Well firstly, you are going to need an ESP (Email Service Provider) to do the sending on your behalf. Why can’t I just blind copy everyone into an email […]
What Makes a Good Backlink for SEO? Here are the Key Factors
When working on an off-page SEO strategy, you always want to find the best links for your client’s brand – there are numerous factors involved in Google rankings and backlink quality; moreover, these factors change regularly. As a general rule, ensuring the link you acquire is earnt naturally, rather than using black hat tactics, will […]
BeReal USA iOS downloads vs. Insta vs. TikTok vs. Facebook vs. YouTube
BeReal: the new kid on the social media block. Surging in search volume, getting plenty of news but where is it in the popularity stakes against the big boys? For a quick ‘monthly downloads’ analysis, I used Similarweb’s app download monitoring, looking at the U.S market and specifically at iOS devices. What will be interesting […]
Top Strategies for Earning Quality Links in 2023
What is link earning? Link earning refers to the generation of backlinks to your web content by engaging relevant audiences who are themselves involved in online content creation. A search engine can then use this information to ‘reward’ the website receiving the ‘vote’ to positively influence its organic search rankings. Is there a difference […]
Diamonds, Backlinks and Authoritative PR Content
Diamonds, Backlinks and Authoritative PR Content On June 17th, it was announced that the world’s third biggest diamond was discovered in Botswana, a stone weighing 1,098 carats, discovered by diamond firm Debswana. This is a huge find for the diamond industry, because in the past year and a half, sales of diamonds have slumped due […]
Local SEO Link Building Tips For The Travel Industry
Local SEO Link Building Tips For The Travel Industry With hotels closed due to national lockdown restrictions, there have been several local link building strategies that we have had to adapt to fit in with the current climate. The pandemic has forced us to take thinking outside of the box to a new level by […]
How YouTube can transform your Content Marketing efforts
How YouTube can transform your Content Marketing efforts YouTube Video Content YouTube is a fantastic platform for promoting your brand, testing community-driven video content that will inspire audiences to engage with various messages and products highlighted within video content. Depending on your objectives and goals, YouTube can help to enable your business to share stories […]
Ecommerce and Gamification
Ecommerce and Gamification If you want to increase sales and exposure in your online business, then engagement in your ecommerce strategy is vital. Making customers feel wanted, happy and satisfied is a key part of any business providing any service or product, and those businesses who excel in their customer engagement are those that succeed […]